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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

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What’s next for WaddsCon: May report and future events

Stephen Waddington

Here’s a report from the May event and what’s coming up in June. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event.

Report 203
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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 171
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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

Its success hinges on a genuine understanding of diverse communities and cultures. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Bureau of Labor Statistics.

Employee 156
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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Employees are in charge. But in 2022, employee engagement will be the new recruitment.

Trends 385