Announcing PR Daily’s 2022 Content Marketing Awards finalists

See who made the short list.

PR Daily is proud to announce its finalists in our 2022 Content Marketing Awards.

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

Congratulations on this well-deserved recognition. Stay tuned for our winners announcement: coming in December.

Grand Prize

Campaign of the Year

  • American Hospital Association: AHA Vaccine Confidence Campaign
  • Children’s Health: Children’s Health Shares Facts – Not Fear – With COVID-19 Content Strategy
  • OneTrust: Trust Intelligence Platform by OneTrust
  • Pfizer Inc: Digital Advocacy
  • Share Our Strength: 2021 Rebuilding Campaign
  • State Street Corp: 2021 Annual Report
  • The Container Store: Welcome to The Organization

PR Firm of the Year

  • EvolveMKD
  • PAN Communications

Strategy of the Year

  • FLEETCOR: Corpay Rebrand
  • The Container Store: Welcome to The Organization
  • United Nurses Associations of California/Union of Health Care Professionals: Invest in Patient Care

 

Team of the Year

  • AKASA: The AKASA Communication Team
  • Pfizer Inc.: Pfizer Digital Communications
  • United Nurses Associations of California/Union of Health Care Professionals: UNAC/UHCP Communications

 

Content Marketing Assets

Annual Report

  • Businessolver: 2022 State of Workplace Empathy Mental Health Special Report
  • Children’s Health: Children’s Health 2021 Beyond ABC Symposium Spurs Critical Dialogue about Mental Health Amid COVID-19
  • iQ 360: HEI’s 2022 Environmental: Social and Governance Report
  • Mars Petcare: Mars Petcare Keeping People and Pets Together Report
  • SparkPost: a MessageBird company: Email in 2022
  • State Street Corp: 2021 Annual Report
  • Tier One Partners for Ally Financial: Creating an Annual CSR Report That Brings a Corporate Culture to Life

Brand Journalism/Online Newsroom

  • Lincoln Financial Group: Lincoln Financial Group’s Online Newsroom
  • McDermott Will & Emery: Bringing the Law to Life through Case Studies
  • TD Bank: TD Bank North American  Digital Content Team

Branded Blog

  • Businessolver: 2021 Juneteenth Blog
  • Questline Digital: The Current
  • Strategus: Strategus

Branded Content Series

  • Emsi Burning Glass: Beer with Emsi Burning Glass
  • National Association of REALTORS®: Where The Heart Is: A 4-Part Video Series Co-produced by VICE Media: The National Association of REALTORS® and Havas Media Group
  • TD Bank: TD Bank North American  Digital Content Team
  • William Grant & Sons Inc.: Quest for Craft

Branded Content Site

  • Daversa Partners: Daversa Partners Marketing & Communications
  • YKK Corporation: YKK Digital Showroom

Branded Podcast

  • Daversa Partners: Dare to Be Legendary
  • Fortegra: Base Camp Podcast
  • Martin County Office of Tourism & Marketing: Don’t Come Here – Stories from the Treasure Coast
  • National Public Media: “The Upload: The Rise of the Creator Economy” by YouTube and National Public Media
  • Pfizer: Science Will Win
  • Providence: Future of Health Radio

Email Newsletter

  • Broward County Library: Broward County Library Fresh News eNewsletter
  • Businessolver: The Skinny

Event (Live or Virtual)

  • Credit One Bank: Credit One Bank NASCAR American Express Card Launch
  • General Building Contractors Association: 2021 Construction Excellence Awards
  • Mars Petcare: Helping 285 Pets Find Homes with Mars Petcare’s 13th Annual Adoption Weekend

Microsite

  • Martin County Office of Tourism & Marketing: Martin Memories
  • Questline & PSEG Long Island: MySmarterHome Microsite
  • State Street Corp: 2021 Annual Report

Original Use of Social Media

  • BCW (Burson Cohn & Wolfe): Supporting Patient Access for ENTRESTO with Facebook Chatbot
  • Edible Arrangements/Church’s Chicken: Collective marketing teams
  • Help at Home: Help at Home Social Media Caregiver Recruiting Campaign
  • Whalar: Thirst Trap

Publication

  • BMC Software: The Autonomous Digital Enterprise (ADE)
  • Danfoss North America: Solutions Magazine
  • iQ 360: HEI’s 2022 Environmental: Social and Governance Report
  • Marcus Thomas LLC: Sherwin-Williams Market Pulse: Vol. 2 Publication
  • Revmade: The Compass Magazine with Revmade

Use of Instagram

  • Best Buy Canada Ltd.: Best Buy Happy Hour
  • Ferrovial: Ferrovial
  • STIHL & imre: Team STIHL: Powerful Storytelling Across Instagram
  • UPS: UPS – Use of Instagram

Use of TikTok

  • Spherical: Sentral Tik Tok Campaign Launch
  • The Container Store: Welcome to The Organization
  • Whalar: Thirst Trap

Video

  • BMC Software: The Autonomous Digital Enterprise (ADE)
  • TAE Technologies: The Art of the Ride
  • University of Florida and BVK: University of Florida Lunar Plants Video

Video Series

  • American Hospital Association: AHA Vaccine Confidence Campaign
  • Conde Nast x Entresto: Conde Nast x Entresto – Heart Failure Video Series
  • Emsi Burning Glass: Beer with Emsi Burning Glass
  • Martin County Office of Tourism & Marketing: Memory Makers of Martin County Video Series
  • New York Independent System Operator: Grid of the Future video series
  • Oticon, Inc.: Oticon Testimonial Videos

White Paper/Special Report

  • AKASA: in the Healthcare Revenue Cycle
  • AKASA: No Resignation: Solving Today’s Greatest Staffing Challenges in the Healthcare Revenue Cycle
  • Daversa Partners: Daversa Partners Marketing & Communications

 

Content Marketing Campaigns

B2B Campaign

  • AKASA: Staffing Challenges Campaign
  • FARO Technologies: Inc.: Quantum Max ScanArm Launch
  • Revmade: LMI Health: with Revmade
  • Ultrafabrics: Hush: The Volume of Color

Covid-19 Campaign

  • American Hospital Association: AHA Vaccine Confidence Campaign
  • Pfizer Inc: Digital Advocacy
  • Share Our Strength: 2021 Rebuilding Campaign
  • The Permanente Federation: Permanente COVID Vaccine Awareness Campaign

DE&I Communications

  • Buchanan’s Scotch Whisky: DIAGEO North America: BUCHANAN’S Scotch Whisky Introduces The What Glory We Are Campaign Celebrating Those Who Embody the Spirit of the 200%:  100% Hispanic and 100% American
  • Children’s Health: Children’s Health Expands Diversity & Inclusion Program to Support and Empower Employees: Patients and Community Members
  • CVS Beauty x Nyma Tang Masterclass Series with Kaplow Communications: CVS Beauty x Nyma Tang Masterclass Series with Kaplow Communications

Education Campaign

  • Intel: Intel AI For Workorce
  • Michigan State University College of Nursing: Neighborhood Nurses

Employee Communications Initiatives

  • AKASA: Supporting Military Spouses
  • Children’s Health: Children’s Health Revamps Internal Communications Strategy to Engage: Inform Team Members After the Pandemic
  • Lord Abbett: Forged In Fire
  • Providence: My Mental Health Matters

Health and Wellness Campaign

  • Blue Cross Blue Shield of Michigan: Shanthi Appelö Health & Wellness Campaign – 2021
  • Revmade: The Well by Northwell Health: with Revmade
  • Smarty Social Media: DermTech #Stickit2Melanoma Social Campaign

Influencer Content Marketing

  • Credit One Bank: Credit One Bank NASCAR American Express Card Launch
  • CVS Beauty x Nyma Tang Masterclass Series with Kaplow Communications: CVS Beauty x Nyma Tang Masterclass Series with Kaplow Communications
  • SWAY Group and ABLEnow: ABLEnow
  • UPS: UPS – Influencer Content Marketing
  • Whalar: Thirst Trap

Media Relations Campaign

  • Children’s Health: Children’s Health Educates and Empowers Parents: Physicians with COVID-19 Media Relations Campaign
  • Digital Third Coast: Buy Now: Pay Later
  • ECMC Group: ECMC Group Helps Teens Question The Quo in Education
  • HKS: HKS-Designed SoFi Stadium Hosts 2022 Super Bowl LVI
  • Marcus Thomas LLC: Bendix Commercial Vehicle Systems Media Relations Campaign
  • Mars Petcare: Earning 551M Impressions with Mars Petcare’s 13th Annual Adoption Weekend

Product Launch

  • Credit One Bank: Credit One Bank NASCAR American Express Card Launch
  • Popeyes: Buffalo Chicken Ranch Sandwich Launch
  • Ultrafabrics: Hush: The Volume of Color
  • VHB: Intersect
  • Wedgwood: Wedgwood x Sheila Bridges Collection Launch

Technology Campaign

  • GDP/Microsoft WorkLab: Microsoft WorkLab
  • U.S. Department of Veterans Affairs: Lighthouse Initiative

Thought Leadership Campaign

  • ECMC Group: ECMC Group Lays the Groundwork for Education at the Speed of Change
  • GDP/Microsoft WorkLab: Microsoft WorkLab
  • New York Independent System Operator: Grid of the Future
  • OneTrust: Earth Day 2022
  • Snackbox: Shaping the Influence of the Convenience Store Industry
  • VHB: Equity in the Built Environment
  • VHB: Viewpoints: Building a Sustainable: Resilient and Equitable Future

Travel, Hospitality and Tourism Campaign

  • Experience Columbus: Live to Explore Blog and Social Series
  • Florida’s Treasure Coast: Treasure Coast Kids Quest
  • Martin County Office of Tourism & Marketing: Martin Memories
  • Revmade: The Compass Magazine with Revmade

 

Content Marketing for the Purpose of

Brand Awareness

  • Fingerpaint: Make it SO
  • Konica Minolta: Intelligent Connected Workplace Campaign
  • Share Our Strength: 2021 Rebuilding Campaign
  • Spherical: Sentral Tik Tok Campaign Launch
  • The Container Store: Welcome to The Organization
  • Whalar: Thirst Trap

Customer Engagement

  • CVS Beauty x Nyma Tang Masterclass Series with Kaplow Communications: CVS Beauty x Nyma Tang Masterclass Series with Kaplow Communications
  • Revmade: The Compass Magazine with Revmade
  • The Container Store: Welcome to The Organization

Employee Engagement

  • Ellucian: In The Know – Weekly Internal Company Newsletter
  • Fortegra: Base Camp Podcast

Executive Communications

  • Goddard Systems: Inc.: Corporate Communications
  • State Street Corp: 2021 Annual Report

Lead Generation

  • DaDeDo: Alrajhi App Campaign – Ahmed & Salem
  • SparkPost: a MessageBird company: Ann Handley influencer campaign

Talent Recruitment or Retention

  • AKASA: Recruiting at AKASA
  • Help at Home: Help at Home Social Media Caregiver Recruiting Campaign

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