Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. I’m going to tip my hat to Occam’s Razor and call it media monitoring solution. PitchBook says the company raised three rounds and grew to 210 employees.

Publicity 85

Publicity Survey Enterprise Pitching 85

Reputation Us

NOVEMBER 28, 2022

Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He Then Twitter’s fate will depend on employee performance.

Twitter 78

Twitter Banking Financial Employee 78

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 2) SocialChorus adds new employee comms products. 5) Picks from the vendor blogs.

Industry 84

Industry Media Technology Employee 84

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. advertising, content marketing, ecommerce, email, social media, website, etc.),

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected. Prohibition PR provides the best in online reputation management services, including social media monitoring and response. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

JULY 11, 2019

Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements. There’s a delicate balancing act to be achieved with website design.

Company 84

Company Brand Branding How To 84

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs).

Training 72

Training How To Course Software 72

Sword and the Script

OCTOBER 29, 2019

Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers. 8) User reviews and community comments. 7) Pricing and customers. The majority of them are 5-star.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 185

Marketing Content Marketing Data Social Media 185

Solo PR Pro

MAY 12, 2015

In the communities we manage? In many ways, the best teachers and businesses are trying to accomplish the same things – engaging our audiences (whether students, employees, colleagues or the public), helping people feel like they have a voice and are important. I saw Kim Bearden speak at Wind Enterprises’ Quest for Success Conference.

Enterprise 40

Enterprise Conference Education Employee 40

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. employees in the U.S. – It’s massive – 4.6M

Marketing 78

Marketing Data Wireless Industry 78

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. . ― Focus your employees around a single strategy.

Social Media 120

Social Media Report Media Training Training 120

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. One thing to keep in mind with this tactic is this: just like any social media platform, content you publish is earned, not owned.

Corporate 100

Corporate Leadership Brand Branding 100

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Tie communications objectives to the organization’s mission and vision.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Tie communications objectives to the organization’s mission and vision.

Conference 40

Conference Measurement Communications Employee 40

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. 13 I need help analyzing and evaluating my media and social media coverage.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 62

Marketing Pitching Corporate Tools 62

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Mobile friendly and work across platform including social media, web sites. Seven ways PR and corporate communications can use GIFs. Why use animated gifs?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. So far, there’s been no response.

Software 100

Software Analysis Data Tools 100