TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 3) Emotional connection with customers. “I 5) Alignment of marketing and customer success. “A

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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

Great service. Where did customers go to complain? And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Make your customers happy. Make your customers happy by revving up customer service and customer interactions.

Monday Roundup: New Beginnings

Waxing UnLyrical

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Why: How does one start from scratch after building a successful blog and community?

How To Grow Your Facebook Community

Waxing UnLyrical

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc.

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick.

Mother’s Day Gift Ideas: #thoughtfulgifting

Waxing UnLyrical

They also have really good customer service. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Personal cafepress mother's day gift ideas rebtel someecards

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum.

F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.”

Future of PR: 2020 edition

Stephen Waddington

Public service broadcasting is failing to pick up the shortfall. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers.

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Report: Consumers want to be entertained on social media

PR Daily

Other goals include lead generation and increasing community engagement to grow an audience. Brand managers prioritize “likes” and comments, shares and retweets, and interaction with customers. A steady, consistent social media strategy can increase web traffic and generate new leads.

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. So, take the investment community for example.

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#CrisisRoundup of Awesome Links: Week of September 8, 2014

Melissa Agnes

TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. This week on The Crisis Intelligence Podcast, I had the pleasure of chatting with Staff Sergeant Chris Boddy of the Toronto Police Service.

30 jobs in the PR and marketing world

PR Daily

To merge that influence with customer engagement—another in-demand marketing skill—communications managers are lending themselves to organizations’ customer experience efforts. An engaged customer is one who sticks around. Community coordinator— Galvanize (Colorado).

Suffering from Facebook Newsfeed Entitlement? Stop. Here’s 26 Reasons Why

Social PR Chat

It was just over ten years ago when reaching audiences meant relying on the journalists as gatekeepers, pushing email blasts to customers and websites were the digital brochure. It is a CHOICE to have a Facebook Page and this complimentary social web page on Facebook comes with hundreds of features and benefits that brands do not have to participate in. If you think about it: the only ones who will miss you are just your current customers, prospects, and journalists.

How content marketing has changed PR

PR Daily

Major changes in digital marketing and PR have revealed how social technologies, devices and ubiquitous Internet access have opened the doors for round-the-clock connectivity to everything on the Web. PR, marketing, customer service and other disciplines are increasingly integrated.

Monday Roundup: Rocking the Vote

Waxing UnLyrical

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Customer Service, Richard Nixon, and the Silent Majority. Happy Monday!

30 jobs in the PR and marketing world

PR Daily

Here’s an example: The year-old company Interviewed administers "blind auditions" in which applicants for customer-service jobs field chats or calls from bots that represent consumers. Social media customer experience associate— Lyft (Tennessee). Weekend web editor—.

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Expert interview – Scott Guthrie on PR in the Digital Age


The social web has democratised communication. It allows brands to be able to speak directly with their customers or wider — with their publics. The social web has given a voice to everyone with an internet connection. From customer service to HR, from the C-suite to logistics. PR realises that influencer relations is more about the level of engagement between and influencer and his/her community than it is about potential reach. Who is Scott Guthrie?

Your profession needs you

Stephen Waddington

Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Community and commonality are frequently incorrectly transposed.

Public relations in 2018

Stephen Waddington

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. Facebook has a strong and growing platform of services including Instagram and WhatsApp. 10 Communities as media. Community is a much abused and maligned word in this social media era.

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. They must offer ideas and inspiration, not just great products and services.

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Monday Roundup: Context

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on context. Context and Community: the 2 Cs That Can Make Social Scoring Work. How Do You Make Your Customers Feel?

Your audience with the public

Stephen Waddington

It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Instead of listening like a good friend they shout about their latest products or services.

What Not to Do When Humanizing a Brand

Waxing UnLyrical

Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. As a cable company, Comcast is notorious for poor customer service. Don’t be a sociopath on the Web.

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8 New Facebook Features You Need to Know as a Social Media Pro

Social PR Chat

Another example of this is when I met Iva Leon via the Facebook Spaces Community Group. The content is now organized into topic channels, so you can browse across your interests and go deeper into those topics (and your customers can too!).

LinkedIn Social Selling Training & Digital Marketing Workshop Debuts


Do your customers see you as the company or person you think you are? Ensuring your brand tells a story to maintain connections and community. Why customer experience is more important than customer services. Managing your community relations.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. There are many reasons for a business to make an acquisition – to acquire a technology, to acquire a customer base, to accelerate growth, or to kill the competition.

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Monday Roundup: Attitude

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on attitude. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros


I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. It's almost here!

5 reasons to share your competitors’ content

PR Daily

Providing the best customer service and experience online means that you become consumers’ go-to information source, treating information like a product. If you do so, you can sell, cross-sell and up-sell more products and services, helping you drive business growth.

Five Ways Social Media Makes your Planning Process More Strategic


Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders. Use social media to learn what your competitors are doing, saying, sharing and how their stakeholders are feeling about them vs. your company, products or services.

4 Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

Beyond PR

Trust is the new currency,” said Ken during his keynote on the future of customer experience. This can be achieved through targeted segmentation, multichannel programs, account based marketing (ABM), paid media and customer advocacy, all executed in tandem.

Monday Roundup: Attitude

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on attitude. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We can understand how Facebook and Twitter conversations can represent different parts of the community. Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you.

Why You Need the HubSpot Growth Stack for Marketing, Sales & Service

PR 20/20

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing.

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The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

Use Customer FAQs. What are your customer’s questions? What questions do your customer service team field most frequently? Don’t hesitate to ask customers what type of content they want. What are your content goals?