Waxing UnLyrical

DECEMBER 20, 2012

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. Now you have a bulletin board that anyone can see, and come and ask questions on, so it is a simple and free customer service platform. Remember that old saying, “Know your customer”?

Community 93

Community Facebook How To Web 93

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Managing your community relations.

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School. 10:00 am - 12:15 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. The final one is using and leveraging the customer service center as a profit center. USP SHOWCASE.

Marketing 113

Marketing Instagram Media SEO 113

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Q: If it does go away how will that affect brands that use it for customer service? Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Connect with her on LinkedIn. Heidi will be joined on Thursday, October 13 at 1 p.m. ET by author and Top 1% PR influencer Carrie Morgan. .

Marketing 120

Marketing Customer Service Community Conference 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Build a community. It’s all about video.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. It’s a COMMUNITY play. Case in point: Brands like Microsoft that use Reddit as a customer service channel.

Social Media 121

Social Media Reddit Pinterest Communications 121

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 148

Publicity Nonprofit Customer Service Writing 148

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on LinkedIn. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Let’s Connect!

Small Business 52

Small Business Social Media Radio Media 52

PR 20/20

JANUARY 16, 2023

LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

JULY 1, 2013

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours.

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Polaris

JUNE 24, 2016

Yet despite the prevalence and obvious cost, some businesses do not effectively communicate an attack to key stakeholders. In one extreme example, LinkedIn landed in a media nightmare in mid-May after a hacker tried to sell 6.5 A security breach is serious stuff. million of their users passwords.

Communications 119

Communications How To Crisis Survey 119

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn A Valentine’s Day Gift to Businesses.

Customer Service 99

Customer Service LinkedIn Social Media Google 99

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Triple hmmmmm.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

JANUARY 12, 2015

Why: How does one start from scratch after building a successful blog and community? Never Underestimate the Power of Consistent Customer Service. Why: Customers enjoy reliability and predictability when it comes to business transactions. Twitter Facebook Google+ LinkedIn Monday Roundup: New Beginnings.

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

JULY 21, 2014

Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores. Twitter Facebook Google+ LinkedIn Monday Roundup: Context.

Community 78

Community Customer Service Resources Web 78

Waxing UnLyrical

NOVEMBER 3, 2014

Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

MAY 27, 2017

And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. Twitter Facebook Google+ LinkedIn Why AAA Should Be Worried About Getting a C- From Me. And you’re right. It was just one email.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Does Too Much Technology Make Us Bored?

Technology 92

Technology Customer Service Retail Software 92

Waxing UnLyrical

MAY 19, 2014

The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Customer Service 72

Customer Service Resources B2B Facebook 72

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. Has that been successful so far, in your eyes?

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

AUGUST 18, 2014

Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Landis PR

MARCH 14, 2022

For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. Engage with your fans and focus on customer service to generate positive reviews. It’s also important to analyze which platform would provide you with the best form of messaging to promote your brand.

Social Media 52

Social Media Consumer Brand Branding 52

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Stop by his session and say hello! (He

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MAY 8, 2015

They also have really good customer service. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Mother’s Day Gift Ideas: #thoughtfulgifting. If you check them out, tell ’em I sent you.

Skype 40

Skype Customer Service Travel Leadership 40

Waxing UnLyrical

AUGUST 18, 2014

Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Beyond PR

SEPTEMBER 8, 2016

Think of how this applies to your customer community and content strategy. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers? It must involve marketing, sales and customer service teams.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40