Community Crisis Measurement Storytelling 
PR Daily
SEPTEMBER 21, 2020
McRell says the data has been strong, with “2X” the rate of engagement in D&I community groups, as well as new groups forming to work on racial justice workstreams. Facebook has also seen an increase in time spent on video, another way for communicators to show measurable improvement.
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.
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PR Daily
FEBRUARY 1, 2021
The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. But it is now how a journalist’s success is measured at most outlets today. Leadership Communications Media Relations PR Industry Storytelling Visual & Video Communications
PR Daily
FEBRUARY 4, 2020
Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. ” With audience variation in mind, start with understanding what can be measured.
PR Daily
MARCH 25, 2020
Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. Measuring reach. Forge strategic partnerships with community influencers.
PR Daily
APRIL 27, 2020
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. Measurement and PESO.
PR Daily
NOVEMBER 29, 2021
And the best part is that revenue generated from sales helps drive training and employment opportunities in local communities. MEASURED THOUGHTS. A new study from Muck Rack found that 60% of PR pros plan to measure both social media shares/mentions alongside social media engagement.
PR Daily
MARCH 25, 2021
What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. In this post , Heathrow Airport’s “Airside Ian” describes the measures the airport takes to deter birds from taking residence near the airfield.
PR Daily
AUGUST 5, 2020
For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.
PR Daily
OCTOBER 30, 2020
8 for our Crisis Communications Virtual Conference ]. It talks about how its work helping systems function, adapt and evolve benefits communities and improves capital markets and economic systems.
PR Daily
JANUARY 28, 2021
Here are today’s top stories: Discord and Reddit address ‘WallStreetBets’ community. The surge is thanks to individual investors putting a “short squeeze” on the stock in a concentrated campaign organized through the r/WallStreetBets community on Reddit and the group’s Discord server.
PR Daily
MARCH 9, 2021
Fortunately, we had a good team in place to carry out our emergency health communications plan, and we were supported by many other County departments, cities, and community organizations throughout Silicon Valley to help us spread essential information,” said Ehrhardt.
PR Daily
MARCH 9, 2021
Amanda Ponzar, chief communications and strategy officer for CHC: Creating Healthier Communities, shares how her organization is putting an emphasis on health equity. But the health of our communities has never been more off balance,” says Thomas G.
PR Daily
MAY 6, 2020
It’s a formidable responsibility that brings its own rewards and unique challenges amid this crisis. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. It’s helpful and makes us stronger as a communications community.
PR Daily
JANUARY 25, 2022
MEASURED THOUGHTS. Sometimes those local, community-based initiatives can be so much more powerful in building trust and building those bonds. CRISIS COMMUNICATIONS.
PR Daily
DECEMBER 9, 2020
The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.
PR Daily
APRIL 15, 2022
RELATED: Join us May 11 in NYC for our Media Relations & Measurement Conference ]. During the pandemic, livestreaming and photo-sharing helped housebound audiences feel like a part of the broader community.
PR Daily
APRIL 9, 2021
CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? CRISIS COMMUNICATIONS. MEASURED THOUGHTS.
PR Daily
MARCH 25, 2020
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. The COVID-19 pandemic is causing businesses to shutter, as well as individuals to be hyperaware of their health habits and take shelter until the crisis is resolved. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].
PR Daily
JULY 1, 2020
Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone.
PR Daily
MAY 1, 2020
The musical is a humorous look at data, marketing and more and can serve as a reminder to find moments of laughter in between crisis responses and new campaign creation. Eastern time as we discuss with Kaye best practices for media relations in a crisis. MEASURED THOUGHTS.
PR Daily
JUNE 15, 2020
What tools and services are helpful during this crisis? We determine which earned media is most persuasive to your target audience by measuring engagement and outcomes.”. Jason Etter, Staffbase: “ Crisis management has been a huge part of Staffbase.
PR Daily
JUNE 28, 2021
serves as a reminder that engaging the LGBTQ community should continue long after Pride month has come to an end. MEASURED THOUGHTS. CRISIS COMMUNICATIONS. In fact, the agency has not surpassed 90 percent since [it] instituted cost-cutting measures last summer.
PR Daily
MARCH 1, 2021
The COVID-19 pandemic has certainly forced businesses to get creative, to think differently and has accelerated the need for brands to build a community of loyal fans who can drive organic word-of-mouth growth for them, without the need for expensive advertising strategies.
PR Daily
JULY 1, 2020
MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Besides crisis communications, what are you currently focusing on the most?
PR Daily
AUGUST 4, 2020
ESPN has also built or refurbished 81 play spaces in underserved communities worldwide, and provided 219,000 coaches with training in an effort to remove the barriers to accessing sports. The initiative drew praise from the community and widespread national coverage.
PR Daily
AUGUST 31, 2020
The fundamentals of our industry, our company and our communities will not change. MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?
PR Daily
AUGUST 16, 2019
We’re also thinking through the broader issues related to gun violence and things we should do to help create safer communities. MEASURED THOUGHTS. The article gave a peek into how PR crises, as well as publicity stunts, are measured and calculated: … Cuba Gooding Jr. It’s a fascinating look at risk management and crisis communications. Content Marketing Crisis Communications Executive Communication Measurement Morning Scoop PR Storytelling The Workplace
PR Daily
JUNE 15, 2021
How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. As a crisis communications advisor, Mindy Hamlin is often called in once the fire has started. Community involvement.
PR Daily
DECEMBER 12, 2019
What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. Christoph Trappe, CCO, The Authentic Storytelling Project.
PR Daily
MARCH 5, 2020
MEASURED THOUGHTS. Though the latter was an unforeseen crisis, the airline has struggled financially for months. Do you use the metric “Share of Voice” to measure your efforts? Do you use Share of Voice (SOV) to measure your campaigns and messages?
PR Daily
MAY 25, 2021
MEASURED THOUGHTS. I wanted to show myself and show other female founders that this is possible, that the world is starting to change, that you can raise money while you’re pregnant, if you build a business that has metrics and you have a community that supports you.”.
PR Daily
MARCH 24, 2021
These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.
PR Daily
NOVEMBER 7, 2019
MEASURED THOUGHTS. In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think. According to the data, users are much more likely to share a crisis story on social media than when talking to friends. Mashable wrote : Speaking at The New York Times ‘ DealBook Conference on Wednesday, Chesky said that verification would be carried out by “a combination of the company and the community.”
PR Daily
MAY 27, 2020
At the core, all communication and media professionals are storytellers,” Kaye says. You don’t have to send hundreds or thousands of survey questions to get data that supports storytelling effort. It can also help you better engage with and support your community throughout the crisis.
PR Daily
SEPTEMBER 16, 2020
responded to the demands of a global pandemic and ensured that employees were able to give back to their communities. Supporting communities in need. Many of these ideas came from many years of demonstrating solidarity during times of crisis. Supporting communities.
PR Daily
JULY 20, 2020
Home Depot announced that it’s requiring all customers to wear masks in its United States locations, starting July 22: To help protect our associates, customers and communities, we’re taking an important step and requiring customers to wear masks in all U.S. MEASURED THOUGHTS.
PR Daily
JULY 9, 2020
The move to drop wellness knowledge and other truths is also a growing trend among community managers across branded accounts. As diverse and inclusive a community as we think we currently are, we exclude those who think that the N word is always meaningful. MEASURED THOUGHTS.
PR Daily
APRIL 22, 2020
Community. The effort not only reminds communicators to focus on the people involved and their stories, but also showcases an easy way to get your community involved in your CSR efforts and crisis response. I am more proud than ever to be part of the AA community.
PR Daily
APRIL 23, 2020
Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. Why it matters: Scams, false information and exaggerated claims are continuing to increase during the crisis.
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