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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Ideally, a crisis is not a time to look at your vulnerabilities.

Crisis 78
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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. The cultural impact was huge, yet the United crisis also shows business resilience.

Airlines 180
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 110
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. As a result, every company is using the same set of tactics to chase the same named accounts. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17. Finally, 2024 also brings another U.S. ” ~ Prof.

Writing 190
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187
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5 Strategies to Prevent Security Breaches

Reputation Us

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Advance preparation and understanding can help your hospital manage a crisis.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.