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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company.

Community 188
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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. The communication channels. Communication Sender Areas. Nobody plans to fail.

Internal 187
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The COVID-19 Communications Advisory Panel report records the impact of the pandemic on communications professionals.

Publicity 199
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International Perspectives From PRSA’s Global Affairs Committee

PRSay

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. PepsiCo CEO Ramon Laguarta committed $400 million over five years to “to lift up Black communities and increase Black representation at PepsiCo.”.

Internal 100
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

But the reaction in the gay and trans community was swift and angry, and sales suffered. Walk the walk before you talk: International Women’s Day It was more an embarrassment than a crisis, but in March of 2022, hundreds of companies marked International Women’s Day with promotions or social posts of support.

Banking 212
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11 Steps For Crisis Management

Prohibition

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?