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Why businesses should focus on community during (and after) COVID-19

PR Daily

Here’s how communicators can strike the right tone. As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. Luckily, modern technology means that communication and interaction can be easily facilitated online. What community means. Once you are communicating your mission, what is the response?

6 crisis communications lessons from the #YourTaxis failure

PR Daily

VTA leadership shuttered the campaign after one week. As the Victorian Taxi Association collects its thoughts and works to move beyond this mess, there are lessons communicators can learn from these events. Your reputation will not improve until your product or service is as good as—or exceeds that of—your competitors, says Nicole Matejic, CEO of Info Ops HQ, writing for the Firebrand Ideas Ignition blog. “If


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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can understand how Facebook and Twitter conversations can represent different parts of the community. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

Why and how companies are turning to brand journalism

PR Daily

I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. You also have a community of customers and partners whose voices your company wants to magnify. Sky writing. Learn to think and write like a journalist.

How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. Along with sharing zoom backgrounds and pondering the irony of communicators reaching out more through tech and social media platforms, participants shared many insights for keeping spirits high. On a local level, our leadership holds a virtual town hall every Monday afternoon to provide insights & updates.

The importance of civility for brand reputation in 2020

PR Daily

RELATED: Showcase your crisis comms work ]. For brand managers and PR pros looking to build communities of supporters and advocates, thinking about “tribes” is a helpful way to understand the social dynamics at play online.

Trust grows in importance, UPS condemns driver’s racism, and Macy’s to close 45 stores

PR Daily

Hello, communicators: It’s a big day for U.S. The Washington Post reported : “Now you don’t get f—– nothing cause you’re a stupid m———- who can’t read and write and speak the f—— English language,” the man said in a Dec.

21 influencers share top tips for 2021 digital marketing

PR Daily

But what can we learn and apply to our digital marketing and communications strategies in 2021? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. Use this time to reimagine your communications and be more creative and innovative in your approach.

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

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Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more. CRISIS LEADERSHIP NETWORK. Write well.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. CRISIS LEADERSHIP NETWORK.

When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

These times have been particularly difficult for many members of Black and Indigenous communities who have long shared these realities and experienced systemic inequities. … Doing so will increase understanding as well as engagement, both from employees and your community.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Hello, communicators: The Coca-Cola Co.’s Why it’s important: Though critics are griping about the delays of the the ruling along with the EU’s ability to enforce its GDPR rules and restrictions, communicators should first heed the warning about data breaches. CRISIS LEADERSHIP NETWORK.

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

Hello, communicators: The Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks have joined forces with Microsoft to create the Equity League, which the organizations call “a new impact investment division of venture capital fund TitletownTech”: . CRISIS LEADERSHIP NETWORK.

5 racially offensive phrases PR pros must delete from their vocabulary

PR Daily

As we face this generations’ largest civil rights moment, it’s our duty and responsibility to ensure our communication and the professional counsel we provide are respectful and culturally sensitive. urban” is born out of racial stereotyping of black communities, and it’s most often a reference to generalize and marginalize people of color in high-need communities. Toni Harrison is CEO of Etched Communication, A Ten35 Co.,

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Giving thanks for journalists and local news outlets in a difficult year of news reporting

PR Daily

Yes, we rely on journalists for valued coverage, but also for information, guidance and greater insight into what’s going on in our communities. We needed journalists to shine a light on the social injustices occurring across our country and document how communities were responding.

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Why good comms practices are more important than ever

PR Daily

How can communicators help their stakeholders and audiences through the current crisis around COVID-19? When looking to address the coronavirus outbreak, communicators are well-served by best practices that have been in place for years. Pitching relevant information to reporters, making sure your information is timely and accurate, and other time-honored traditions of the PR trade are even more important in a crisis. How can communicators combat the panic?

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TikTok personalizes users’ 2020 recaps, Execs’ ‘unprecedented’ interest in mental health, and FedEx gives Toys for Tots $5M

PR Daily

Hello, communicators: SEMrush’s social media team recently tweeted a new take on “Deck the Halls” to focus on marketing efforts: Change the lyrics to a holiday song to include some elements of digital marketing. CRISIS LEADERSHIP NETWORK.

How companies can improve DE&I transparency and address past failures

PR Daily

Both agreed that communicators have a special role—and responsibility—in continuously pushing for equality. Communicators must keep the momentum going and hold leaders accountable for promises made,” Flowers Welch says.

Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts

PR Daily

Hello, communicators: As many employees continue to work remotely and workforces are dispersed during COVID-19, holiday office parties are being canceled or turned into virtual gatherings—the latter of which is another obstacle for employee engagement during a time of Zoom fatigue.

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3 tactics for building brand authority on social media

PR Daily

A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of. COVID-19 Crisis Communications PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. We counsel clients to complement empathetic, transparent and informative communications with tangible experiences and context to help audiences understand what the organization is made of—its character and values. In short, there was a crisis of faith.

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Are we over-communicating COVID-19?

PR Daily

Some messages are essential for your audience and some updates are not helping to ease fears or build community. My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

Selecting the right words for your specific audience

PR Daily

Writing to be heard rather than read requires a unique skillset. She shared practical tips and fascinating tidbits gleaned from her sterling career with Ragan at a recent virtual Communication Leadership Council retreat. Writing for different mediums.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. And it has to come from the leadership. It’s important for communications not to play it safe or to shy away from the messages that consumers are looking for in this cultural moment.

Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual

PR Daily

Hello, communicators: . This holiday season, join @Macys in bringing joy back into a child’s life by writing your letter to Santa online at [link] or drop it off in stores thru 12/24. CRISIS LEADERSHIP NETWORK.

How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. Needless to say COVID-19 has plunged our families, colleagues and communities into an unprecedented situation in which confusion and uncertainty have elicited stress and anxiety. Over-communicative.

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How businesses can address and remedy systemic social injustices

PR Daily

Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. Consider these elements as you work with leaders on standing up and speaking up: First, check your own unconscious bias, as well as how it might show up in your communications. If it’s all written and signed off on by white people, the communication is guaranteed to miss the mark. However, businesses can foster a community.

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Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

PR Daily

However, as the COVID-19 crisis continues, TJX is looking to get ahead of the competition and reach a new consumer base. ” Why it’s important: The COVID-19 crisis has hastened technology adoption and transformed consumer behaviors, but these shifted needs are here to stay.

How your comms can mitigate disinformation

PR Daily

Yet, each serves to undermine trust, erode communication channels, and significantly disrupt our democracy, communities, economy and places of work. A long, complex list of behavioral, political, economic, communication and media issues impact the formation and proliferation of disinformation. Robust communication infrastructure, processes, and channels—along with skillful professional counsel and support.

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Report: How communicators should proceed with COVID-19 vaccine messaging

PR Daily

The first major challenge for communicators in 2021 is already here. Not surprisingly, it centers on the global health crisis that upended 2020—and specifically on how communications teams should handle the complex messaging around vaccinations. Over to you, communicators.

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Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Hello, communicators: . “It’s clear to me that, across the industry, we have not done enough to improve diversity, especially at senior leadership levels. CRISIS LEADERSHIP NETWORK.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. By digging into these analytics, you can see what content best resonates with your followers—and gain additional insights into what your community thinks.

Data 101

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

Hello, communicators: Nature’s Way Alive shared a quote to serve as your Monday motivation: #MondayMotivation #Quote Communicators should watch for updates and continue to hone their social media video content, regardless of the platform used.

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Are offices still necessary?

PR Daily

To say we’ve been “disrupted” would be too kind, especially for those who communicate for a living. Communicating amid a pandemic is like trying to direct traffic at night, during a sandstorm, in a village experiencing a blackout. Community 4.

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Hello, communicators: The 77 th edition of La Biennale di Venezia, or the Venice Film Festival, premiered on Wednesday—the first in-person event for the film industry in six months. During this time of uncertainty, employee communications should be more human and transparent than ever before.

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

Hello, communicators: . CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

Hello, communicators: Today is #NationalCoffeeDay, and brand managers have been crafting content in preparation: No matter how you celebrate #NationalCoffeeDay , we think you’re absolutely awesome! CRISIS LEADERSHIP NETWORK. Communicators, is your desk messy or clean?