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B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

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TCIP #020 – Managing The Ebola Crisis With Bill Boyd

Melissa Agnes

As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. With this responsibility comes the need for effective, credible and authoritative crisis leadership.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

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TCIP #020 – Managing The Ebola Crisis With Bill Boyd

Melissa Agnes

As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. With this responsibility comes the need for effective, credible and authoritative crisis leadership. Subscribe via email.

Crisis 100