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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

How to build community during the current global pandemic

PR Daily

Communications professionals play a unique role in times of crisis, usually because they are some of the first called into action as their organizations develop a response. However, COVID-19 is testing the boundaries of our typical crisis playbook.

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How Trinity Health’s ‘It Starts Here’ campaign is boosting vaccine awareness in underserved communities

PR Daily

Hospitals and health care institutions have a crucial role to play in this struggle to get as many shots into arms as possible, though misinformation, skepticism, mistrust and inequalities remain major barriers to overcome—especially in communities of color.

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Hello, communicators: . LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic. CRISIS LEADERSHIP BOARD.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. With terrorist attacks in places like Orlando, Florida and Paris, France, Lisa Buyer asked crisis communication experts Merry Morud and Kevin Watterson from Aimclear how important it is for brands to have a crisis communications plan.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis. Work with your internal comms counterparts now to foster a thriving, transparent culture, so that when disaster strikes, you don’t have to add that to your list of cleanup duties. LinkedIn introduces page features to boost employee engagement. You can check out LinkedIn’s Pages Best Practices to start. 9 ways to polish your LinkedIn profile.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. LinkedIn’s vice president for talent and learning solutions says big data, artificial intelligence and cloud computing are the “top skills we’re seeing that are in great demand.”. Use your prowess to educate online communities about savvy content consumption—and make sure you’re examining posts before you share them.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Hello, communicators: Jack Dorsey, founder and chief executive of Twitter, recently listed his first tweet as a non-fungible token on the Valuables marketplace , and the current bid is at $2.5 Here are today’s top stories: Brands celebrate International Women’s Day.

How businesses can address and remedy systemic social injustices

PR Daily

Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. Some will focus internally only. If it’s all written and signed off on by white people, the communication is guaranteed to miss the mark.

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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. Connect with Melissa on LinkedIn.

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more. Remain transparent in your messaging by communicating early and often.

7 PR trends to follow for 2021

PR Daily

When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values. Brand and communications leaders should be asking themselves: How is your brand relating to people’s actual psyches, emotions, and complexities?

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Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Hello, communicators: New York Governor Andrew Cuomo signed a bill legalizing recreational marijuana use for the Empire State yesterday after the bill passed with majorities in both the state Senate and General Assembly. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

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5 essential steps for communicating in a crisis

PR Daily

Just as we began to adjust our home and work lives to this new, surreal reality, our country was rocked by another crisis. RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ]. Put a face to the crisis response.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. ” CRISIS LEADERSHIP NETWORK.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

30 jobs in the PR and marketing world

PR Daily

You could spend the summer interning at Marvel Entertainment, if you land this week’s featured position. RELATED: Join us for our 31st Annual Speechwriters and Executive Communicators Conference. ]. Marvel Entertainment seeks an editorial intern for summer 2019 in New York City. It summarizes the position: Interns in Marvel’s editorial department have the opportunity to act as an apprentice on tasks directly related to comic book production.

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Finding positivity during an historic pandemic

PR Daily

Here’s how one industry leader tries to remain grounded—and lessons she takes from others in her community—in a time of unparalleled disruption and uncertainty. RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. This crisis has forever changed the way we work.

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How Goodwill combats misinformation

PR Daily

Lauren Lawson-Zilai , senior director of PR and national spokesperson for Goodwill Industries International (GII), shared comprehensive crisis comms guidance during a recent session for Ragan’s Crisis Leadership Network. So, communicators should prepare accordingly.

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How you take care of employees today crucial to future success

PR Daily

As usual, companies that care about their employees, customers and communities will always come out ahead. VIRTUAL CONFERENCE: Best Practices in Internal Communications & Culture ]. Connect with Jennifer on LinkedIn.

McDonald’s connects DE&I to executive bonuses, 8.1M have downloaded Clubhouse, and lawsuit alleges Facebook inflated ‘Potential Reach’ metric to make money

PR Daily

Hello, communicators: Microsoft’s social media team has been tweeting short, humorous quips in between product and partnership announcements, DE&I initiatives and more: Hi. Kempczinski wrote in a LinkedIn post: Let me be clear: Our DEI journey does not–and cannot–exist independently.

The next crisis: Why all consumer-facing businesses should prepare

PR Daily

As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? A local community could be designated as a “hotspot.” She can be reached at Hinda@InspirePRGroup.com or on Twitter or LinkedIn.

Walmart’s Meredith Klein shares 3 C’s for success in the COVID-19 era

PR Daily

Everything from career paths to work-life balance are up for grabs in this new reality and communicators are looking for guidance to put it all in perspective. Klein: Communicate like it’s a lifeline. Communication is our connective tissue through all this.

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Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Don’t forget to brush up on YouTube’s “Community Guidelines” as well. CRISIS LEADERSHIP BOARD.

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The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Where do you fit in this chart—and how has crisis communications affected your attention management? Nearly half of the attendees (49%) are international, coming from 68 countries. CRISIS LEADERSHIP BOARD.

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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

I first met Dan Laufer, who is an Associate Professor of Marketing at Victoria University in Wellington, New Zealand via LinkedIn. We have similar interests and connections in the crisis management field. When I shared my blog post about my sabbatical, Dan asked me if I would be willing to come out to Wellington for an invited talk to Victoria University and do a presentation on my work in social media and crisis communication.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more. CRISIS LEADERSHIP NETWORK.

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Hello, communicators: . ” The mea culpa underlines the importance for communicators to work alongside DE&I experts to forward initiatives within their organizations, as well as increase accountability to commitments. CRISIS LEADERSHIP NETWORK.

30 jobs in the PR and marketing world

PR Daily

11 to save $200 on our Speechwriters and Executive Communicators Conference. ]. Pittsburgh International Airport seeks a senior vice president of marketing and communications in the Steel City. The position offers opportunities across external and internal communications departments. Marketing and communication strategic sourcing internship: Fall 2019—Walt Disney World (Florida). Associate marketing manager—LinkedIn (California).

Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

Hello, communicators: Gretchen Goldman, research director in the Center for Science and Democracy at the Union of Concerned Scientists, tweeted a behind-the-scenes look at a recent interview with CNN : Just so I'm being honest. CRISIS LEADERSHIP NETWORK.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. FREE DOWNLOAD: Internal Email Benchmarks for 10 Industry Sectors ]. CRISIS LEADERSHIP BOARD.

30 jobs in the PR and marketing world

PR Daily

colleges are the best for students studying communications? So, you’re going to pursue an education in communications? College Factual ’s list of the “ 2019 Best Communication and Media Studies Colleges in the U.S. ” Several factors were considered when ranking the colleges, such as the percentage of students who study communications, as well as those who earn bachelor’s and advanced degrees in the field. You’re not alone in the decision to study communications.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. The ones I found most valuable are LinkedIn, LinkedIn groups, and Twitter.

Bed Bath & Beyond cleans house, the decade’s top apps, and another fired Google employee speaks out

PR Daily

Also: YouTube Music gets more personal, LinkedIn offers new features to manage groups, how to take advantage of 2020 politics, where communicators report, and more. LinkedIn offers new features for managing groups. Are LinkedIn Groups poised to make a comeback?

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

Hello, communicators: Higher education social media manager Amber recently tweeted a humorous Bingo card to which community managers can relate: Social Media Manager Bingo: Round Two. Nike’s decision to evolve into a digital-first organization has proved prudent, as the crisis continues to push consumers toward the digital channel,” Susquehanna analyst Sam Poser said. CRISIS LEADERSHIP NETWORK. Sharpen speaking skills and add to your toolbelt with a LinkedIn Learning.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Each new day, a new crisis. Google published an overview in search trends for International Small Business Week that highlights the growing trends of people launching their own organizations as well as consumers looking to support smaller brands. CRISIS LEADERSHIP BOARD.

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