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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

I realized that I was ready to build my own personal enterprise and work my way vs. building someone else’s business. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. So, I had an office set up.

Agency 108
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PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

How can you tell if your media relations efforts are having an impact? PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. 1) What is Cision Impact?

Media 89
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.