Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Corporate 195

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. So, the GitLab staff decided to rope in the professional community for help. Communicate With Internal Stakeholders. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Flack's Revenge

OCTOBER 24, 2018

Most say they don’t want to tip their hands or wave a red flag in front of the angry bull that is the hacker community. Conversely, organizations have a responsibility to explain how they are protecting themselves – and their employees and customers’ sensitive data. I urge a more open conversation.

Crisis Management 123

Crisis Management Crisis Employee Google 123

5W PR

JUNE 19, 2024

Cybersecurity has become an incredibly valuable field, and so is the reputation of companies that safeguard the data of both big and small companies. The nature of the area can sometimes lead to unforeseen incidents that can negatively impact their reputation and it can even impede the company from achieving set business objectives.

Reputation 78

Reputation Company Case Study Leadership 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

OCTOBER 1, 2024

This encompasses how consumers view the brand, including its values, quality, and reputation. PR can profoundly shape brand perception through crisis management—effective crisis communication to mitigate damage from negative events and restore trust. 

Brand 88

Brand Branding Crisis Management Crisis Communications 88

PRSay

MAY 15, 2024

The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

PR in High Definition

MAY 28, 2019

Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout. If that’s how they’re thinking, there is a much bigger issue at play.

Employee 48

Employee Reputation Google Internal 48

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Crisis Management Even the most successful brands can face challenges.

Consumer 78

Consumer Brand Branding Crisis Management 78

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

5W PR

SEPTEMBER 9, 2024

A crisis can erupt unexpectedly and escalate rapidly, often damaging a company’s reputation if not handled effectively. PR crisis management is crucial in mitigating the impact and restoring public trust.  Establish a Crisis Communication Team A dedicated crisis communication team is essential for an effective response.

Crisis 78

Crisis Crisis Management Crisis Communications How To 78

Reputation Us

MAY 10, 2019

This year’s conference theme, “Communicating Through Chaos” proved ideal for Casey’s presentation, “Reputation Management: How to Enhance, Advance and Protect Your Corporate Reputation in Today’s Critical Environment.” Employee Engagement. Community Relevancy.

Reputation 60

Reputation Crisis Communications Policies Survey 60

Reputation Us

SEPTEMBER 25, 2019

In the process, your credit union’s reputation may take an unfortunate hit. Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation. Conduct an Audit Beforehand.

Reputation 60

Reputation Publicity Crisis Media 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 212

Writing Communications Marketing B2B 212

Sword and the Script

OCTOBER 25, 2022

Actual and perceived crisis 24/7. “A A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Crisis interrupted.

Communications 157

Communications Crisis Internal International 157

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. This could mean content showing community involvement, investment in causes important to the target audience, or a full-on positive brand reputation campaign.

Crisis 113

Crisis Digital PR Retail Reputation 113

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

MAY 27, 2020

Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. Economic truth The crisis has had a profound impact on our industry. 60% of employees have been furloughed and 50% of PR businesses expect to make redundancies.

Crisis 107

Crisis Government Healthcare Community 107

Stern + Associates

AUGUST 11, 2023

Customers, investors, suppliers, employees, and even the community can be stakeholders. Community relations Community relations is a type of public relations that focuses on building relationships between an organization and its local community. There are many ways to build community relations.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78

Crisis Financial Banking Crisis Management 78

Reputation Us

SEPTEMBER 6, 2017

Now is the time to deploy the crisis plan that your credit union has (hopefully!) In a crisis, communication is key. This week, financial institutions and credit unions in Texas contacted us for our crisis communications expertise and guidance. Adjust your communications according to the needs of your audience.

Crisis 60

Crisis Communications Crisis Communications Community 60

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As long as you are doing well by doing good — aiding frontline workers, helping customers or employees or communities, or supporting the “war effort” — there is an opportunity to elevate your brand.

Data 148

Data Public Affairs Crisis Analytics 148

5W PR

SEPTEMBER 13, 2019

Besides customers or clients, all have employees and owners. Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. And what is their present attitude towards your company?

Publicity 68

Publicity How To Case Study Meeting 68

Reputation Us

SEPTEMBER 5, 2017

Now is the time to deploy the crisis plan that your credit union has (hopefully!) In a crisis, communication is key. This week, financial institutions and credit unions in Texas contacted us for our crisis communications expertise and guidance. Adjust your communications according to the needs of your audience.

Crisis 60

Crisis Communications Crisis Communications Community 60

Burrelles Fresh Ideas

APRIL 9, 2024

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial.

Social Media 93

Social Media Marketing Media Storytelling 93

Barokas

NOVEMBER 28, 2017

After the incident, which everyone still has engrained in their minds, United’s corporate spokespeople resorted to an extremely legalistic approach, claiming the airline’s employees followed standard procedures. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Reputation Us

SEPTEMBER 7, 2016

.” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. Credit Union Crisis Planning Essential. We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla.,

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PRSay

JUNE 6, 2024

Goldberg, founder and chief reputation architect of Reputation Architects , a communications firm in Roseland, N.J., Business is not going to convince [its customers, employees, etc.] Brands are under pressure to make statements on divisive social issues or be “lined up for public cancellation.” It’s easy to misspeak.”

Reputation 68

Reputation Employee Analysis Strategy 68

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. Players and franchise staff may be free to tweet and state their views, but in a crisis situation, any statement from the organization should come from the designated spokesperson.

Corporate 100

Corporate Crisis Management Crisis Government 100

Waxing UnLyrical

AUGUST 1, 2019

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Guest post by David H Lasker.

Crisis 72

Crisis Crisis Management Radio Analysis 72

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Reputation Management? What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52