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Is Your Brand Messaging Recession-Ready?

Shift Communications

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. But we’re planning for a change in the narrative. It’s been said, “failing to plan is planning to fail.” It’s been said, “failing to plan is planning to fail.”

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Shareholders, investors, financial institutions, etc.

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. In addition, be sure to call out the wonderful things that are happening with your employees and members. A: Listen.

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6 Guidelines for Social Media Tragedy Response

Shift Communications

If an incident occurs in our hometown, obviously be sure our employees, loved ones, etc. Once we’ve established there’s no threat or harm to our immediate community, we can consider more mundane issues. If an incident impacts your industry specifically, consider activating your crisis communications plan.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Reputation Us

Now is the time to deploy the crisis plan that your credit union has (hopefully!) In a crisis, communication is key. This week, financial institutions and credit unions in Texas contacted us for our crisis communications expertise and guidance. developed — or take strategic action anyway. Step 7: LISTEN.

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Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Reputation Us

Now is the time to deploy the crisis plan that your credit union has (hopefully!) In a crisis, communication is key. This week, financial institutions and credit unions in Texas contacted us for our crisis communications expertise and guidance. developed — or take strategic action anyway. Step 7: LISTEN.

Crisis 60