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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

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T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

PR Daily

Consider the creation of an enterprise cybersecurity role that regularly meets with your communications team and exists soley to operate within your organization’s larger risk management framework. Instead, it follows the “authority of the international community.”.

Mobile 127
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Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

In addition to her five years with Astellas, which includes her current role as president of the Astellas Global Health Foundation, Knight has served as director of global community relations at Baxter and has held leadership roles at Ogilvy and Kraft Foods.

Employee 106
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Study: Executives don’t recognize the value PR can offer

PR Daily

This should be a focus for PR pros, because the research also shows that as awareness increases, so does a favorable opinion about the enterprise. Enter awards programs and tout your case studies—that’s great—but it’s time for PR pros to get creative in raising the profile of their industry. If you run a big PR firm, maybe it’s time to write an op-ed or contribute a guest post to print or online publications that target the business community.

Study 130
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Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

In a blog post, Instagram wrote : We hope that doubling up on Live will open up more creative opportunities—start a talk show, host a jam session or co-create with other artists, host more engaging Q&As or tutorials with your following, or just hang out with more of your friends.

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Ragan honors the 2022 PR Daily Awards in New York City: list of winners

PR Daily

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future. Community Engagement Campaign. Winner: Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend. Community Relations Campaign.

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Ragan’s PR Daily Awards finalists announced

PR Daily

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future. Community Engagement Campaign. Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend. Community Relations Campaign.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format.

Marketing 169
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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. That Forrester Wave can influence purchase of enterprise software for years. The experience of strangers in the same professional community can be as persuasive as that of experts.

B2B 201
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Announcing PR Daily’s 2022 Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

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What comms solutions providers can offer during this crisis

PR Daily

Here’s what our community of service providers are bringing to the table to help businesses and communications pros do their jobs: Ellen Feaheny, AppFusions: “ Communicators need to think of their orgs like an ecosystem—depts, projects, teams, suppliers, partners, execs, etc.

Crisis 99
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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. A single analyst report can influence years of purchase for enterprise software, for example. The best programs work to create brand advocates through special offers and incentives, but also by building social communities of regular customers.

Publicity 212
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Communications Week welcomes comms leaders to advisory board

PR Daily

Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity.

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Communications Week welcomes comms leaders to 2022 Advisory Board

PR Daily

Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity.

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Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

PR Daily

We serve individuals and enterprises, and we’ve pioneered two complete industries and a whole new class of devices. In a press release, Lowe’s wrote: As part of the exclusive experience, pairs will enjoy being hosted in a dedicated area of the store inspired by creativity and romance.

Retail 83
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ESPN takes action amid DE&I scandal, Microsoft and Amazon respond to cancelled federal contract, and growing cybersecurity threat lands on comms pros

PR Daily

Creative expression brings people together. It’s how we connect with our communities. Also: Airheads candy jumps into chicken sandwich war, TikTok introduces longer videos, and FTC bans employees from public appearances.

Privacy 107
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How comms services providers see the future of communications

PR Daily

We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Janet Wilson, Logico Creative Solutions CC: “ Getting the right information to the right people at exactly the right time through AI.”.

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How comms solutions and services believe PR has changed from COVID-19

PR Daily

Many are offering free services and discounts and seeking other ways to engage the wider community. Janet Wilson, Logico Creative Solutions CC: “ It has gone almost 100 percent digital”. Digital is a must, else it cannot scale and benefit global enterprises.”.

Internal 110
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#19: Building a framework for reputation management

NewsWhip

Reputation risk vs. enterprise risk | Jump to text. Is it isolated in one community or one space or one network? Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?”

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WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

WarnerMedia also announced it was giving $500,000 to its content innovation program, OneFifty, to “seed issue-focused creative ideas from communities who often go unheard.”.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. It’s the same thing at Auto Care – Auto Care is our parent brand, while we have multiple branded “communities” that bring together members of the industry with similar goals and roles.

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Announcing the finalists for the 2014 Social Media Awards

PR Daily

Entries came in from across the globe, flooding each category with impressive, creative examples of social media at its finest. Best Community Engagement. Facebook communications/Online community/Use of Facebook. Enterprise Community Partners. Best Storytelling with Photography. We asked to see your best social media skills: contests/games, hash tags, videos, Facebook and more.

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#CreativePR: Tools That Give You An Edge

Marketwired

Canva does an incredible job empowering everyone to be creative. TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. The biggest thing to keep in mind is that any tech or tool should empower you to focus on what matters most: critical thinking, relationship-building and storytelling. This is post 2 of our 5-part #CreativePR blog series.

Tools 117
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Collision’s Audacious Return to Toronto

Flatiron Communications

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Experiential storytelling. Enterprise and workplace. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. These four September days are for you—the product manager, the creative marketer, the start-up founder. Marketing conferences have shaped my top team memories.

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Marketers, Assemble: 9 Superheroes Your Team Needs to Master Your Marketing

Beyond PR

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. From Lois Lane’s Pulitzer-prize winning, hard-hitting storytelling to Spider-Man’s snappy wit and photojournalism skills, your marketing team must tap into a range of voices, expertise, and content formats to deliver a brand story that inspires. Everyone loves a superhero team-up.

Fashion 63
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were.

Ethics 52
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Be All In Or Get All Out With Content Marketing

Beyond PR

This comes on the heels of CMI’s recent conversations with global enterprise marketers. To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. Think of how this applies to your customer community and content strategy. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 174
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How PR pros should put data and tech to work

PR Daily

Beyond storytelling, media relations and creativity, your senior leaders expect you to understand business fundamentals as well as the technology and data sciences that propel business results. People judge an enterprise more by its actions and less by what it says.

Data 148
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The Essence and Nature of Wise Counsel

PR Job Coach

One might ponder that in this day and age when "Drugs, Sex and Rock & Roll" no longer mix well and Cosby is on the hot seat, people in the communications business would think about their creative ambitions especially when the spotlight is 24x7 and realtime. Where are the smart and savvy communications pros who should be the check and balance and the corporate conscience of the enterprise. hare on Twitter As POTUS Rona ld Reagan once coined, "There you go again."

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Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

It takes an innovative, creative and well-planned approach (and incredibly talented and skilled professionals) to stand out above the noise. Peace Through Water, El Salado—Storytelling website, Ferrovial Corporación S.A State Street Global Advisors New Economy Video Campaign, MK3 Creative. LinkedIn Community Building, Swisslog Healthcare. Community Engagement. Marketing On Pointe: Awakening a Community to the Magic of Local Ballet, Benecomms.