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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.

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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. For business examples, pay a visit to Hubspot Academy on LinkedIn.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202
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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization?

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Experiential storytelling. Enterprise and workplace. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. Topically, this event covers a lot of ground. Media and journalism.

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#19: Building a framework for reputation management

NewsWhip

Reputation risk vs. enterprise risk | Jump to text. Is it isolated in one community or one space or one network? Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” 18: The future of storytelling in healthcare communications. read more.

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Collision’s Audacious Return to Toronto

Flatiron Communications

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications. It bowed on the Content-Makers Stage with an SRO audience of 1000+. Here’s a link to The AP’s blog post on the session. Sharma, Pace, and Isikoff (l.