The Proactive Report

FEBRUARY 24, 2017

Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). There’s too much good, free, intel — remember the Real Time Web ? Lee Odden Top Rank Marketing. It could just mean corporate raiding. It’s still a thing!

Twitter 235

Twitter Customer Service Web Facebook 235

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Here are my predictions for PR , content marketing and social media ; one each. Recommended Reading: Why Content Marketing and Public Relations Need Each Other.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Presspage

AUGUST 9, 2023

There has been a visible shift in today's capital markets, which has changed the investor relations (IR) space. Investor relations is defined by Gartner as a 'strategic responsibility whereby organizations manage communications between their executive leadership and the financial community'.

Strategy 78

Strategy Technology Tools Government 78

Cision

MAY 26, 2017

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Cause marketing starts with proper affiliation. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Stacey Miller , Vice President, Communications, Auto Care Association. Shonali Burke , Chief Marketing Officer, Arena Stage. Article: PR Industry Survey: The Tactics and Skills Rising in Importance (Marketing Profs).

Survey 129

Survey Communications Measurement Internal 129

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. For years, many marketers didn’t know how to ask the right questions, or in some cases might have felt embarrassed to ask.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 67

B2B Measurement Blogging Community 67

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. Public service media is failing the public Thank you My thanks to the following communities and individuals.

Government 103

Government Education Print Ethics 103

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Each news release that crosses our wire triggers activity across the web, views, shares, social engagement, mentions and more specifically, sentiment.

Financial 164

Financial Video Consumer Data 164

Communications Conversations

MAY 12, 2015

For agencies and corporations, this event gives them a chance to shine. Yet, the digital marketing world in Minneapolis/St. Here’s how I come at this: One digital marketing awards show to rule them all. They all touch on digital marketing. But, that’s digital marketing, isn’t it? Do we need one?

Marketing 60

Marketing SEO Agency Web 60

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Communications Conversations

DECEMBER 1, 2014

One thing they all had in common: Building the SIZE of their Facebook community by acquiring “Page Likes.” Not a huge community, but not a small one either. Let’s say your goals with Facebook are to raise awareness for your brand and to drive traffic to your corporate web site (fairly common goals, I would say).

Facebook 140

Facebook Advertising Advertising Web 140

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community.

Software 0

Software Media Leadership Journalism 0

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean? Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Stephen Waddington

MARCH 31, 2019

Copyright law will challenge monitoring market, landing pages and newsrooms, AI and jobs, this week’s Comms School, exploring half-baked ideas, and a research powerhouse. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. You’ll be very welcome. ??

Survey 68

Survey Enterprise SEO Facebook 68

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries?

Trends 40

Trends Marketing Social Media Web 40

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Michael Ares, MDA Corporate Marketing, LLC. 5 solo PR pros share their most-used tools.

Tools 89

Tools Google LinkedIn Leadership 89

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 188

Marketing Content Marketing Data Social Media 188

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? In the time of Web 3.0, Numerous multinational corporations use it due to its high effectiveness and systematic order. Do you also run a brand online?

Brand 62

Brand Branding Social Media Reddit 62

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Market research. Web design and management. What has remained the same is the camaraderie and support of the Solo PR Pro community. Fundraising.

Public Affairs 40

Public Affairs Internal International Community 40

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing.

Customer Service 101

Customer Service Travel Web Facebook 101

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example.

Data 87

Data Enterprise Survey Instagram 87

Waxing UnLyrical

MAY 12, 2014

This week’s roundup features seven posts from around the web that focus on sustaining relationships. Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. Combine Your Blog Posts And Email Marketing Strategy For Better Results.

Community 79

Community Google Small Business Facebook 79

Critical Mention

DECEMBER 10, 2018

As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Give back to those in need.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 121

Communications Crisis Internal International 121

Waxing UnLyrical

DECEMBER 22, 2014

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. 3 Essential Tips for Digital Marketers. Digital marketing shifts coming out of AdTech 2014. Around the Web Shonali Burke wrapping up 2014'

Web 73

Web Creativity Blogging LinkedIn 73

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. Content Marketing: Don’t Make Home Improvements to Rental Property. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Waxing UnLyrical

NOVEMBER 24, 2014

So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming.

Community 70

Community Resources Facebook Web 70

Waxing UnLyrical

JULY 21, 2014

This week’s roundup features seven posts from around the web that focus on context. Context and Community: the 2 Cs That Can Make Social Scoring Work. Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool?

Community 78

Community Customer Service Resources Web 78