Should Communications Pros Use LinkedIn Stories?

Glean.info Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. That’s what LinkedIn says anyway. Microsoft-owned LinkedIn obviously hopes to follow the successful examples of other networks.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. How to Build Creativity and Self-Expression with Your Community.

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How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. The accounting and auditing firm features an abundance of corporate culture content in its Life tab, including employee video testimonials, employee LinkedIn Pulse articles and company photos.

5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

So: LinkedIn. But LinkedIn has a Reddit problem (I’m trademarking that!) Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. It worked so well that it was acquired by LinkedIn a few years ago. Rapportive will pull up their profiles, and then you can click through to LinkedIn to learn more about them. Happy Saturday!

Celebrating the PR Profession’s LGBTQ Community

PRSay

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. I think corporations have genuinely embraced diversity and inclusion, some better than others. Increasingly, corporate cultures encourage employees to be their authentic selves. You can connect with him on LinkedIn.

Listening, joining conversations and exploring communities

Stephen Waddington

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. You can catch a replay of the webinar via the Comms School community on Facebook. The start point is finding a community to join. Next, find potential employers, both individuals and corporate accounts. LinkedIn is a good place to build your network through relationships. Communities of practice go a stage further.

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? LinkedIn 2020 Profile Start Up Package. Click here to order the LinkedIn Profile Makeover Superstar Start Up Package. I would consider her a true LinkedIn guru!

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? LinkedIn 2020 Profile Start Up Package. Click here to order the LinkedIn Profile Makeover Superstar Start Up Package. I would consider her a true LinkedIn guru!

Putting the “We” in Community

Waxing UnLyrical

In the social space, there’s a lot of talk about “community.” ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. But community is a funny thing; you’re either all in, or you’re out. So that kept me thinking about how one puts the “we” in any community forum, as well as how one sustains it.

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. I reported this to LinkedIn and it was immediately removed.). I believe I’m entitled to voice my own opinion on my own LinkedIn page. Twitter Facebook Google+ LinkedIn Cyberbullying: My Week on LinkedIn.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. It’s an acknowledgement of the ties social networks help us build, if we show our humanity and use them for what they truly are – ways to bridge the gaps between us… to really build, and be a part of, a community. We are a community. What A Dog’s Cancer Taught Me About Community is a post from: Waxing UnLyrical.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%). 60% of traffic to the LinkedIn platform comes from mobile.

16 Random Facts My Community Taught Me

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 16 Random Facts My Community Taught Me. Community community building random factsI don’t think you really know a person until you know what kind of random facts they know. So I decided to find out. The other day, I asked this on Facebook: Boy, do my peeps know a lot of random facts!

#measurePR Recap (Feb 2016): Measuring Community

Waxing UnLyrical

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster. Online communities are formulating networks, convos, and opinions in real time around the world. It fuels community fire and gives lift to PR efforts.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Translate this to the corporate plane, and the visceral reaction will still occur. Pushing out content is all very well, but unless you build a community, there will be limited-to-no engagement with your content. Content Marketing Public Relations automation community building content marketing

10 reasons PR pros should love (and use) LinkedIn

PR Daily

Although I''ve found LinkedIn useful for over a decade, it has truly blossomed in recent years. Here''s why I spend so much time on LinkedIn and why anyone in PR should be doing so, too: 1. LinkedIn as a platform for showcasing experience. LinkedIn as a source of great content. I enjoy reading exclusive LinkedIn content, as well as its suggested content from other sources and articles shared by people in my network. LinkedIn as a source of talent.

Monday Roundup: Caring Through Community

Waxing UnLyrical

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well. So: how can you harness the power of community to do good as well as make good this quarter? How do you bring your community together?

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn. Harland Sanders might have been born in 1890, but that hasn't stopped him from embracing modern technology to create a robust LinkedIn profile. To promote its Premium Economy amenities, Virgin Atlantic took to LinkedIn to post what could quite possibly be. have a place on LinkedIn, provided that they are relevant and add value.

Twitter entices marketers with dashboard; LinkedIn and Pinterest offer more

PR Daily

On Tuesday, the platform announced “ Twitter Dashboard ”—a free tool available to desktop and iOS users that is “designed to help businesses connect with their customers and community.” Use your custom feed to get right to the Tweets you want to see first and better engage with your community. LinkedIn auctions off display ads. LinkedIn is making it even easier for marketers to purchase display ads on its platform to target desktop users.

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

Sword and the Script

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Then over time, when I realized the entire process of communicating was really a big puzzle, and that if I could influence or partner across a larger community, my message could have an even bigger impact and be even more effective. 5) How can corporate communications get better results from their PR agency?

Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

And, it has more to do with community-building than it does thought leadership. And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me. You make a simple post on LinkedIn celebrating your week.

7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Corporate Volunteerism & Social Media: Trends, Tips and Tools from Arik Hanson.

5 ways to use LinkedIn for content marketing

PR Daily

With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network. Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. More than 115 million of LinkedIn’s users are in the United States.

Public Relations Holiday-Checklist

Critical Mention

Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTubeOftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work.

Impact of Online News for Today’s Businesses

Critical Mention

Videos are an excellent way to show support in your community via blog posts and videos on your site. Online News Corporate Communications Earned Media Facebook Instagram LinkedIn Online Online News Monitoring Twitter YouTubeThe 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes.

LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. Tips for LinkedIn Pulse.

Growing value through video at Yorkshire Water’s Six Capitals Conference

Prohibition

The aim of the campaign was to make an inspirational corporate video , promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Content Marketing corporate video LinkedIn LinkedIn advertising Social Media Video video content video marketing yorkshire water

Video 48

Growing value through video at Yorkshire Water’s Six Capitals Conference

Prohibition

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. The ads were served to a targeted audience of key external stakeholders to prove Yorkshire Water is committed to improving local communities and is a thought leader in sustainable finance, as well as doing social and environmental good.

Video 48

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. It’s a valuable piece of overall corporate trust and visibility? Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1.

5 functionalities every PR person wish LinkedIn had

Communications Conversations

I spend a lot of time in LinkedIn these days. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. So, I consider myself somewhat of a LinkedIn “power user.” ” Not in that I know everything these is to know about LinkedIn–more in that I spend more time in the platform than the average yogi.

We Get By With A Little Help From Our Friends

Waxing UnLyrical

This is the Hurricane Harvey Community Connections Facebook Group , created (as you can see from the screen grab) by volunteers distraught over what’s happening in Houston and areas hit hard by Harvey. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn We Get By With A Little Help From Our Friends.

Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. And if/when social scores are going to help, it will be a) if you already have a smart strategy into which you’re incorporating social scoring, and b) when your “citizen influencers” don’t just create volumes of content but are able to effect action among their communities.

7 PR Blogs You Should Be Following

Critical Mention

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Public Relations Content Marketing Corporate Communications Facebook Influencer Marketing Instagram LinkedIn Online TwitterAdjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop.

How a #toeselfie Can Build Your Network

Waxing UnLyrical

from LinkedIn), moved up a notch, at least to the realm of “friendly acquaintance” … because they could laugh over the #toeselfies. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn How a #toeselfie Can Build Your Network. Community Social Media #toeselfie building community Networking

Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram. Your brand voice on LinkedIn.