Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. The events of the past few years permanently disrupted both leadership approaches and expectations.

Communications 78

Communications Leadership B2C LinkedIn 78

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. Beth Nyland on LinkedIn.

Creativity 98

Creativity Communications Interviews Instagram 98

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

Communications 156

Communications Public Affairs Insurance Insurance 156

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 94

Survey Industry Leadership Study 94

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Ask yourself what is important to you and create goals within your role and share them with team leadership. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Study Training 171

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Go beyond LinkedIn for your job search. Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. I spend the bulk of my time identifying potential storylines and Op-Ed opportunities in specific market sectors where my clients' thought leadership and subject matter expertise can be brought to bear.

Tools 89

Tools Google LinkedIn Leadership 89

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JUNE 27, 2020

How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 131

Study Publicity Survey Internal 131

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted agency and corporate PR news. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn.

Blogging 78

Blogging Agency Community Local 78

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences.

Interviews 105

Interviews Ethics Government Internal 105

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Casey Rosenthal’s recent LinkedIn post about his time off as a new father made it into the Huffington Post. As the topic continues to trend, so does the company’s media coverage.

How To 120

How To Media Employee Policies 120

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? First off, brief your executive leadership on social,” says Arik. Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. Find Tia on Twitter and LinkedIn.

Communications 157

Communications Nonprofit Employee Film 157

Waxing UnLyrical

NOVEMBER 14, 2014

Facebook, LinkedIn, Quora, Medium … the list goes on. Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. LinkedIn, Facebook, etc., Usually, two reasons: 1. There are several platforms that want you to produce long-form content on their sites.

Blogging 99

Blogging Leadership LinkedIn Google 99

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Education 103

Education Government Print Ethics 103

Waxing UnLyrical

FEBRUARY 15, 2016

Leadership qualities never go out of style. Whether you’re an entry-level employee, CEO, or somewhere in between, this President’s Day-inspired roundup will help you step up your leadership game. You Don’t Have to Be a CEO to Develop Leadership Qualities. How to Develop Leadership Skills – 6 Habits.

Leadership 40

Leadership Employee Writing LinkedIn 40

Waxing UnLyrical

SEPTEMBER 16, 2013

From leadership skills to lead generation, leads are important to every business. The hidden leadership skill you can ignite today. Why: Mark Schaefer reveals a leadership quality that we can all tap into and use to build our business or career. Twitter Facebook Google+ LinkedIn Monday Roundup: Take the Lead.

Leadership 74

Leadership Resources B2B Web 74

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns.

SMB 77

SMB Nonprofit Case Study Social Media 77

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 87

Employee Internal International Training 87

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

DECEMBER 14, 2015

Thought Leadership: Wise Thoughts from Wide Experience. Five Observations Gained from Starting an Online Community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

OCTOBER 26, 2015

So you slowly start to acquire a larger piece of the overall conversation, which is exactly what happens when you build thought leadership… which is a large part of what PR – and social PR – is about.” And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc.”

Leadership 40

Leadership Training Social Media Community 40

Waxing UnLyrical

FEBRUARY 13, 2017

You may know, or know of, Corina Manea , chief community officer at Arment Dietrich, and who leads student relations for Spin Sucks. Access to my private Social PR Virtuoso community , where we brainstorm, make incredible personal and business connections, and ALSO do monthly live group calls. Wouldn't you like to be in her kitchen?

Course 67

Course Training Banking Community 67

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Waxing UnLyrical

NOVEMBER 9, 2015

Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

AUGUST 22, 2017

I also do not believe that you can say you have a great culture if the idea of hosting a discussion about Black Lives Matter or the attacks on the Jewish and Muslim communities in America would cripple it. What has been the impact of globalization on corporate communications? 5) You seem to do a lot of international work.

Internal 69

Internal International Trends Interviews 69

Waxing UnLyrical

JULY 15, 2015

Now, however, I believe communicators must truly be leaders to be effective. There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. This skill has always been a leadership prerequisite.

Communications 40

Communications Leadership Mobile Policies 40

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Waxing UnLyrical

DECEMBER 7, 2016

We wrote a company fact sheet with investor information, milestones, and leadership credentials, which was distributed to 20 journalists who we knew would find the content appealing. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). Rebekah holds a B.A.

Employee 40

Employee LinkedIn Engineering Leadership 40

Waxing UnLyrical

APRIL 12, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn 17 Lessons I’ve Learned in the 17 Years Since I Came to America. Wouldn't you like to be in her kitchen?

Banking 111

Banking Facebook Training LinkedIn 111