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How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Steps for superb LinkedIn pages.

Celebrating the PR Profession’s LGBTQ Community

PRSay

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Increasingly, corporate cultures encourage employees to be their authentic selves.

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What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

Fortunately, your corporate communications team can kindle that love. By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. So, how do you incorporate internal communications into your brand marketing strategy?

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic. — Marriott International (@MarriottIntl) July 20, 2020.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn. Harland Sanders might have been born in 1890, but that hasn't stopped him from embracing modern technology to create a robust LinkedIn profile. To promote its Premium Economy amenities, Virgin Atlantic took to LinkedIn to post what could quite possibly be. Download our free guide: 6 steps to crafting an internal social media plan.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Good morning from Atlanta!

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day? Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. It’s a valuable piece of overall corporate trust and visibility? Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1.

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

Sword and the Script

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Then over time, when I realized the entire process of communicating was really a big puzzle, and that if I could influence or partner across a larger community, my message could have an even bigger impact and be even more effective. 5) How can corporate communications get better results from their PR agency?

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day? Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

And, it has more to do with community-building than it does thought leadership. And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me. You make a simple post on LinkedIn celebrating your week.

Public Relations Holiday-Checklist

Critical Mention

Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTubeOftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work.

5 ways to use LinkedIn for content marketing

PR Daily

With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network. Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. More than 115 million of LinkedIn’s users are in the United States.

PR career rule No. 1: Thou shalt not do internal communications

PR Daily

Having worked on both sides, I've never understood the wall between internal and external communicators. Most of my career has been in PR and corporate communications; the past few years I've specialized in employee communications. He said he wasn't interested in internal communications because he wouldn't know how to measure it. What could possibly equal that in internal? Internal communicators do make a significant difference.

Growing value through video at Yorkshire Water’s Six Capitals Conference

Prohibition

The aim of the campaign was to make an inspirational corporate video , promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. This in turn would be shown at an internal stakeholder event and be shared across social media.

Video 48

Growing value through video at Yorkshire Water’s Six Capitals Conference

Prohibition

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. This in turn would be shown at an internal stakeholder event and be shared across social media.

Video 48

5 functionalities every PR person wish LinkedIn had

Communications Conversations

I spend a lot of time in LinkedIn these days. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. So, I consider myself somewhat of a LinkedIn “power user.” ” Not in that I know everything these is to know about LinkedIn–more in that I spend more time in the platform than the average yogi.

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. HR and internal communication teams should align on the ethos of the company and how those are brought to life daily.

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Happy International Women’s Day! To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn To, For, and Of Women on International Women’s Day. Quite frankly, I feel I could just end this post there … wouldn’t that be a first for me?!

3 Reasons the AMEC International Summit in London Rocked

Waxing UnLyrical

I’ve been in London the last few days, attending my very first AMEC International Summit. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn 3 Reasons the AMEC International Summit in London Rocked.

7 ways to take a stand, engage talent and communicate internally

PR Daily

Experts agree that before planting your flag in an issue or patting yourself on the back for your good deeds, you should do a deep dive internally. This is all the more important as a new generation of employees and consumers demands corporate social responsibility.

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. PR business of PR internal communications pitching PR surveys unscripted marketing

Study 132

How businesses can address and remedy systemic social injustices

PR Daily

Some will focus internally only. Address systemic inequities—no platitudes, nothing empty and dismissive or corporate. Discuss how you’re incorporating inclusive design principles in systems and processes to unearth inequities and solve them as a community.

System 161

Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. So the “president of international” of one of the biggest agencies in the world (WE is how Waggener Edstrom rebranded itself a couple of years ago) is essentially telling PR to step back into its media relations box and ignore pretty much EVERYTHING we KNOW about smart comms in the digital age.

30 jobs in the PR and marketing world

PR Daily

You could spend the summer interning at Marvel Entertainment, if you land this week’s featured position. Marvel Entertainment seeks an editorial intern for summer 2019 in New York City. It summarizes the position: Interns in Marvel’s editorial department have the opportunity to act as an apprentice on tasks directly related to comic book production. Corporate communications manager—Netflix (California). Community engagement editor—Rivard Report (Texas).

Film 105

Mark Zuckerberg, Wake Up!

Scott Public Relations

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety.

5 essential steps for communicating in a crisis

PR Daily

For corporate communications professionals throughout the country, however, staying silent is not an option. Provide an employee resource for information, updates, and community. Consider forming employee resource groups that support diversity and inclusion and foster community.

Crisis 107

The 10 most popular LinkedIn articles of 2016

PR Daily

Roughly 8 million articles were published on LinkedIn this year. What were the topics that were most talked about out in the business world (and LinkedIn’s newsroom)? Levi’s chief, Chip Bergh , took to LinkedIn in November with a simple observation: You don’t need a gun to try on jeans. The difference in age between Lyons and his new colleagues led to The New York Times best-seller “Disrupted,” as well as one of the most viral posts on LinkedIn this year.

Winning the Disinformation Wars

Scott Public Relations

For more information on who to deal with “Fake news” and tools to track and defuse it, please see this wonderful blog on the PRBI (Public Relations Boutiques International) site. business leaders, ministers, academics, constituents from your community).

What’s Your Social Crisis Protocol?

prTini

I hope it will prove useful to others in the PR community. Afterward, when we debriefed internally, we found ourselves asking, “What is the process for this?”. In the weeks following the Paris attacks, we developed the Geben Social Crisis Protocol as an internal document that our entire team can access. With an established protocol in hand to streamline our process, we can make sure that everyone who needs to participate in the internal conversation is immediately looped in.

Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

I answered politely and sat quietly, though I was somewhat shaky internally. Civility builds community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Reflections on xPotomac, Civility, and Being a Hook. Community Building Events Shonali Burke andrew keen being a hook building community civility xpotomacxPotomac was a hit.

When Millennials Take Over [Book Review]

Waxing UnLyrical

It’s about understanding that community is at the core of what makes businesses function at their best, whether that’s your internal (employees) or external community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Millennials Take Over [Book Review].

On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. is rolling out the campaign ahead of International Women’s Day on Wednesday. So I asked my community: what advice they’d give to young(er) women entering/in the PR field?

Facebook: Improving Employee Communications?

Waxing UnLyrical

Of course, this is why organizations often use platforms such as Yammer for employee engagement, creating internal or private social networks, as it were. Author information Ancita Satija Account Executive at Six Degrees PR Ancita Satija has a Masters degree in Public Relations & Corporate Communications from the Xavier Institute of Communications, one of India’s best school for communications & media studies.

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., She also believes that one of the best ways to reach rural Americans is in their community. 3 Ways to Maintain Control of Your Corporate Social Media.