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When approaching DE&I, lean on your communities

PR Daily

She spoke with Ursula Llabres, global head of enterprise executive programs for Facebook in a fireside chat on Sept. Facebook uses its own internal communications system, Workplace, which offers its trademark social media functionality to corporate teams.

Community 137
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The impetus for ESG

PR Daily

But in addition to sustainability, environmental action and climate change, ESG encompasses support for local communities, corporate social responsibility and DE&I. Where ESG fits in the enterprise.

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Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

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T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

PR Daily

Consider the creation of an enterprise cybersecurity role that regularly meets with your communications team and exists soley to operate within your organization’s larger risk management framework. Instead, it follows the “authority of the international community.”.

Mobile 127
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Study: Executives don’t recognize the value PR can offer

PR Daily

In recent years, PR has taken on a negative connotation for many consumers who assume these corporate spin doctors are warping the truth. This should be a focus for PR pros, because the research also shows that as awareness increases, so does a favorable opinion about the enterprise. If you run a big PR firm, maybe it’s time to write an op-ed or contribute a guest post to print or online publications that target the business community.

Study 130
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How tech companies can—and should—improve D&I efforts

PR Daily

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants.

Company 96
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2023: The year when internal and external communications align

PR Daily

When impactful storytelling is at the heart of internal comms and public relations, it’s time to join forces! According to Edelman’s The Future of Corporate Communications Study , 46% of corporate communications functions are currently reporting directly to the C-suite. .

Internal 124
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Beam Suntory’s Clarkson Hine highlights the value of writing for comms pros

PR Daily

As senior vice president of corporate communications and public affairs, Clarkson Hine has established himself as an indispensable piece of the Beam Suntory puzzle. How can rising pros successfully navigate the corporate world? Demonstrate an enterprise-wide perspective.

Writing 145
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Ragan honors the 2022 PR Daily Awards in New York City: list of winners

PR Daily

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future. Community Engagement Campaign. Winner: Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend. Community Relations Campaign.

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Ragan’s PR Daily Awards finalists announced

PR Daily

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future. Community Engagement Campaign. Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend. Community Relations Campaign.

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How communicators can change their organization’s objectives

PR Daily

It’s a fundamental change in the way businesses are talking about themselves—and an attempt by corporate leaders to stay relevant as society looks ahead to the future of work. Can corporations, facing regulation and political challenges from both parties, convince the public that they are good for America’s future? Major employers are investing in their workers and communities because they know it is the only way to be successful over the long term.

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PR crises that have defined 2019

PR Daily

This year, it’s Boeing’s 737 Max and retailers responding to gun violence in their communities. . The lesson for PR pros is that no amount of charitable work can make up for an enterprise that ethically falls short for consumers. . Corporations must be prepared to speak out on social and cultural issues that matter to their stakeholders—and this new business reality is a big opportunity for communications pros to take a bigger role in steering their organizations and advising CEOs.

Airlines 130
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Announcing PR Daily’s 2022 Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Tier One Partners for Ally Financial: Creating an Annual CSR Report That Brings a Corporate Culture to Life. YKK Corporation: YKK Digital Showroom.

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Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

For enterprise customers, we are making certain enterprise features, like corporate challenges, available at no cost, so they can help their employees take care of themselves. Why you should care: If you don’t have a CSR initiative in place, now is a great time to evaluate how your organization can help in the community or assist in the crisis response amid the growing pandemic.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format.

Marketing 169
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Ragan celebrates its Top Women in Communications honorees for 2022 in NYC

PR Daily

My job is all about storytelling,” Thomas said. “Your job is all about storytelling. Ria Carlson brings more than 20 years of experience as a top communications officer at publicly traded corporations to her work in higher education. Community Givers.

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The Indispensible Role of Today's Public Relations Pro

PR Job Coach

Public relations is essential to a functioning of society and its enterprises. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization. PR professionals are enablers and connectors, helping organizations stay grounded, stay human, and stay sensitive to the needs and desires of their communities.

Publicity 160
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Communications Week welcomes comms leaders to advisory board

PR Daily

Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity.

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State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Show up for veterans, the trans community, foster kids and more people who could use support. Lean into your storytelling skills; connecting with consumers through human-interest stories and emotion are the most effective ways to encourage consumers to open their wallets.

Tourism 85
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Top Women in Communications honorees for 2022 announced by Ragan, PR Daily

PR Daily

Honorees include PR and communications veterans, rising stars of the profession, mentors and superstars that hold the community together. Ria Carlson brings more than 20 years of experience as a top communications officer at publicly traded corporations to her work in higher education.

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

The employee’s access to his corporate email account and the company’s Slack channel have been suspended. If you’re facing a transformation, ensure you communicate it, sans corporate jargon, to your employees first. “As a long-standing supporter of the LGBTQI community, we believe everyone has the right to love the person they choose.

Viral 66
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Communications Week welcomes comms leaders to 2022 Advisory Board

PR Daily

Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity.

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2021 and the rise of identity economics

PR Daily

The average enterprise critical response team may be comprised of executive and board representatives, legal counsel, human resources and corporate communications consultants, and product or sales leaders as appropriate.

Airlines 128
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How comms services providers see the future of communications

PR Daily

We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Jennifer Friese, Business Wire: “Corporations and agencies have been resilient and have demonstrated the ability to pivot quickly as authentic and trusted communicators.

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30 jobs in the PR and marketing world

PR Daily

The position requires managing and expanding the company’s corporate social media presence, as well as increasing the brand’s online engagement and business goals. Candidates should have strong content-creation, storytelling and writing skills and be able to work well across departments in order to execute successful campaigns. Enterprise strategy and internal communications manager—Johnson & Johnson (Florida). Digital community manager—Edelman (New York).

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Women PR pros, follow firm’s urging to be ‘fearless’ with these job openings

PR Daily

CNBC reported : Placing the diminutive, grade-school-aged girl in front of the massive bull on the eve of International Women's Day was a way of calling attention to the lack of gender diversity on corporate boards and the pay gap of women working in financial services, a spokeswoman for State Street Global Advisors said. "A Sharpen your storytelling skills if you want to apply: The position is responsible for executing how Dropbox “tells [its] key stories internally.”

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Announcing the finalists for the 2014 Social Media Awards

PR Daily

The Hoffman Agency for Zix Corporation. Best Community Engagement. Crowd Siren for The Howard Hughes Corporation, Downtown Summerlin. Facebook communications/Online community/Use of Facebook. Enterprise Community Partners. Nebraska Methodist Health System / Corporate 3 Design, Find a Primary Care provider. Best Storytelling with Photography. We asked to see your best social media skills: contests/games, hash tags, videos, Facebook and more.

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How comms solutions and services believe PR has changed from COVID-19

PR Daily

Many are offering free services and discounts and seeking other ways to engage the wider community. Charlie Terenzio, Newswire: “I have seen the tone of corporate communications soften over the past two months. Digital is a must, else it cannot scale and benefit global enterprises.”.

Internal 110
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WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

WarnerMedia also announced it was giving $500,000 to its content innovation program, OneFifty, to “seed issue-focused creative ideas from communities who often go unheard.”.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. This is post 1 of our 5-part #CreativePR blog series.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. Have you ever heard of telematics?

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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles. It also helped us build a community that wanted to see us in person at our events – either as attendees or even as speakers and sponsors.

eBook 55
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Top CEOs building trust during COVID-19, Uber lays off another 3k, and EasyJet’s data breach

PR Daily

Consider how you can offer virtual alternatives to travel activities, and share them with your community. We must establish ourselves as a self-sustaining enterprise that no longer relies on new capital or investors to keep growing, expanding, and innovating.”.

Data 89
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How PR pros should put data and tech to work

PR Daily

Beyond storytelling, media relations and creativity, your senior leaders expect you to understand business fundamentals as well as the technology and data sciences that propel business results. People judge an enterprise more by its actions and less by what it says.

Data 148
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Developed from corporate communications, it soon applied to mass media to the public (38). Many things are said to make the world go around.

Ethics 52
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Refining your B2B Social Media Strategy

The Hoffman Agency

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. If you package it with the right storytelling foil, the community might be more receptive to it. Unlike their B2C counterparts, B2B companies often forget injecting a human touch when engaging with the community, and it’s simple once you think about it.

B2B 42
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Because as we’ve talked about on Earned Media Rising, the storytelling is coming, the markets coming to us, isn’t it?

Media 174
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The Essence and Nature of Wise Counsel

PR Job Coach

Where are the smart and savvy communications pros who should be the check and balance and the corporate conscience of the enterprise. PR practitioners also serve as strategic content developers and storytellers , helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization. hare on Twitter As POTUS Rona ld Reagan once coined, "There you go again."

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Blockchain: Securing the Narrative

Where the Fishermen Ain't

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on.

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Blockchain: Securing the Narrative

Where the Fishermen Ain't

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on.