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Should Social Responsibility be Selfless?

Mindful Marketing

It doesn’t take much business background to know that the goal of an enterprise is to build market share for itself, not competitors. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” After all, the firm did fork over $100,000.

Local 80
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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Are you ready? Is your company ready? 7,500/month.

Agency 84
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77
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What is Predictive Media Intelligence?

NewsWhip

Certainly at a standard to drive corporate decision making – not just comms.” . If a communicator can see that this is an “x-type” issue, not a “y-type” issue, and see how previously “x-type” issues have played out, they can make grounded predictions. . However, historical data can have predictive value too. .

Media 88
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 188
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How to build your PR Tool Stack

Stephen Waddington

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already.

Tools 175
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Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”

PRSay

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. Mahmoud believes in the primacy and power of communication.