Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings. Based in the Washington, D.C.,

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind.

Branding 78

Branding Brand Customer Service Twitter 78

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Image: aussiegall via Flickr, CC 2.0. The Collaborative Economy is for Business to Business.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Sword and the Script

DECEMBER 3, 2019

“With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 87

Data Enterprise Survey Instagram 87

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. PR and SEO are joined. When it comes to content, quality and relevance have replaced sheer quantity as a key metric. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Image: aussiegall via Flickr, CC 2.0. The Collaborative Economy is for Business to Business.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

MAY 8, 2015

They also have really good customer service. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I’ve started using Rebtel recently for VoIP-based phone calls, and it’s terrific! If you check them out, tell ’em I sent you.

Skype 40

Skype Customer Service Travel Leadership 40

MaccaPR

OCTOBER 14, 2015

Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. “The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&#

Social Media 61

Social Media Media Crisis Energy 61

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Branding Brand Customer Service 137

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. The Internet is a vast, complex system of virtual connections and communities.

Reputation 62

Reputation Company Engineering Banking 62

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. who are driving critical conversations, news stories and content related to important issues.

Social Media 112

Social Media Media Infographics Community 112

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

JULY 10, 2017

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Stuart Bruce

OCTOBER 30, 2014

Gigantic multi-national and trans-national corporations have no respect for borders or governments. We can understand how Facebook and Twitter conversations can represent different parts of the community. Even if you don’t choose to be transparent people will see through your corporate armour. It’s about doing the right thing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Fuel

OCTOBER 16, 2018

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. Corporate Contact Information. Collaborate With Your Customers. Let the media know.

Web 40

Web Pitching Local Report 40

MaccaPR

FEBRUARY 10, 2015

Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 Lesson #6 - Transform Your Customers into A Community. million viewers) into her confidence. Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 5) Alignment of marketing and customer success. 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90