Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. Your marketing team will own the PR activities.” The pitches I’ve received are all highly automated.

Software 131

Software Pitching Analysis Community 131

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Lots of case studies and lots of stories of success and failure.

Community 40

Community Travel Pinterest Mobile 40

Flack's Revenge

NOVEMBER 10, 2016

” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow. Now, the open web is being challenged by the growth of social networking platforms. Their news clout is growing, as the networks are increasingly publishers and aggregators of content.

Facebook 184

Facebook Web Social Media Engineering 184

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. These platforms show the best return on investment for social ad spend according to B2B marketers.

B2B 60

B2B Facebook Marketing Social Media 60

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. The Future of Marketing and PR with AI. chuzcej4yz. The Humans Behind Automation.

Twitter 60

Twitter Marketing Study Tools 60

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 5) Share your content in the real world too.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. Social media and niche communities like r/SkincareAddiction or r/nutrition.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve.

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

NOVEMBER 15, 2016

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media.

Strategy 40

Strategy Marketing Social Media Internal 40

Prohibition

JANUARY 24, 2020

Influencer marketing maturity. That means we need to start understanding how to cateogorise dark social traffic, as well as creating content for these closed communities, or even setting up our own dark social communities for niche audience groups. Prohibition’s social media trends in more detail. Our advice?

Social Media 62

Social Media Trends Media Instagram 62

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 73

Ethics Social Media Trends Viral 73

Sword and the Script

AUGUST 29, 2014

“After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement. Suffice to say, the web community, particularly digital marketers, ought to be well used to this by now. Google is the web.

Google 115

Google Web Film Tools 115

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers.

B2B 60

B2B Blogging Data Survey 60

The Resolution Blog

OCTOBER 7, 2015

When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager. ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. B: SEO’s a subset of marketing.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. A great read for marketing pros interested in video.

Instagram 109

Instagram How To Mobile Community 109

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Buzzstream

JANUARY 22, 2024

There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

MAY 26, 2017

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Cause marketing starts with proper affiliation. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150