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Announcing PR Daily’s 2022 Content Marketing Awards finalists

PR Daily

PR Daily is proud to announce its finalists in our 2022 Content Marketing Awards. The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Content Marketing Assets.

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5 crucial elements of brand storytelling

PR Daily

Just like a child does not want to hear branded content, neither does your customer. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. They climb mountains and are gospel singers and give back to their communities.

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Build Brands with STOP Marketing Customer Experience Design not Storytelling

wiredPRworks

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Marketers have an addiction to storytelling.

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Be All In Or Get All Out With Content Marketing

Beyond PR

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. This comes on the heels of CMI’s recent conversations with global enterprise marketers. Content Strategy Checklist.

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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling.

eBook 55
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T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

PR Daily

Consider the creation of an enterprise cybersecurity role that regularly meets with your communications team and exists soley to operate within your organization’s larger risk management framework. Facebook and TikTok uphold ban on Taliban-related content.

Mobile 127
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5 quotes that highlight the power of storytelling

PR Daily

PR and marketing pros can also benefit from this growing trend. Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Here are five quotes that show just how important storytelling can be to your organization: 1. Marketing is no longer about the stuff that you make, but about the stories you tell.”—Seth

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Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more. Are you increasing audio content (podcasts, Clubhouse, etc.)

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Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Though a best practice in a tragedy such as this would be to shutter social media posts along with PR and marketing messages, “more than half of the [NBA’s] 30 teams were scheduled to play,” The New York Times reported.

Employee 102
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STOP Marketing Customer Experience Design

wiredPRworks

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Marketers have an addiction to storytelling.

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Mining the nostalgia trend, Sony celebrates 40 years of Walkman

PR Daily

However, the brand hasn’t been atop the music player industry for many years after losing market share to Apple and its revolutionary iPod. Can Sony find a way back into the market? RELATED: Share the content that captivated audiences ]. Sony would have been the only potential competitor to Apple had the Sony hardware and Sony content people been able to talk to each other.”. Is nostalgia marketing the way of the future?

Trends 93
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Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. If you decide to emulate the campaign, ensure your tone fits, the situation isn’t inappropriate and your content isn’t jarringly jovial in light of the current crisis. To help support you, we’re offering 40 new pieces of Premium content free in the Fitbit app.

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State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Jude Children’s Research Hospital, are teaming up and encouraging interaction as well as donations through livestreams with content creators and influencers: Mondays are a little bit more bearable when you know that tomorrow is #GivingTuesday.

Tourism 85
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Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

PR Daily

Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more. We serve individuals and enterprises, and we’ve pioneered two complete industries and a whole new class of devices.

Retail 83
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Marketers, Assemble: 9 Superheroes Your Team Needs to Master Your Marketing

Beyond PR

Although your marketing team isn’t battling large-scale robot attacks or alien invasions, there’s a lot to learn from the success of superhero team-ups. Modern marketers are called on to be buyer-focused and data-driven as they create increasingly compelling content, distribute it over a growing number of channels, and gather analytics for reporting and optimization efforts. Compelling Storyteller s : Your audience has a large and varied appetite for content.

Fashion 63
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR

Marketing 169
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ESPN takes action amid DE&I scandal, Microsoft and Amazon respond to cancelled federal contract, and growing cybersecurity threat lands on comms pros

PR Daily

With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space. It’s how we connect with our communities.

Privacy 107
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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

B2B 201
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WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more. We asked how you were helping employees find ways to give back to your community through volunteering and other programs.

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Top CEOs building trust during COVID-19, Uber lays off another 3k, and EasyJet’s data breach

PR Daily

The campaign is a clever way to offer boredom-busting content without creating something from scratch. Consider how you can offer virtual alternatives to travel activities, and share them with your community.

Data 89
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Ragan honors the 2022 PR Daily Awards in New York City: list of winners

PR Daily

We celebrate the campaigns, content, people and teams that helped organizations and clients alike tell timely stories and create meaningful messages during international crises, domestic disasters and everything in between. Cause-Related Marketing Campaign. Community Relations Campaign.

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Ragan’s PR Daily Awards finalists announced

PR Daily

Ragan’s PR Daily Awards celebrates the PR pros, marketers, agencies and campaigns that stand out and engage audiences in an age of uncertainty and distraction. Cause-Related Marketing Campaign. NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. He loves to talk about marketing AI.).

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How comms services providers see the future of communications

PR Daily

We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. For service providers and vendors, getting ahead of industry changes is the difference between big success and loss of market share. Stop marketing to your employees.

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#CreativePR: Tools That Give You An Edge

Marketwired

Everyone agrees that visual content is a major media trend that will continue to have prominence. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. in Marketing and a B.S.

Tools 117
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Announcing the finalists for the 2014 Social Media Awards

PR Daily

Best Community Engagement. Best Content Marketing/Brand Journalism. Facebook communications/Online community/Use of Facebook. Enterprise Community Partners. Best Online Marketing. Best Storytelling with Photography. Use of Paid/Sponsored Content. Solomon McCown & Company for EnCorps STEM Teacher Program, EnCorps Digital Marketing Campaign.

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Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. Peace Through Water, El Salado—Storytelling website, Ferrovial Corporación S.A Stony Brook News Website, Stony Brook University Office of Communications and Marketing. LinkedIn Community Building, Swisslog Healthcare. Community Engagement. Email Marketing Campaign.