PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Enterprise and workplace.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected.

Reputation 62

Reputation Brand Branding SEO 62

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. The headline said it all: Tech Media Landscape Unruffled… Says PR Pros. The reason? I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 76

B2B Media eBook Interviews 76

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. But, the great irony of marketing automation is that it’s largely still manual.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The attendees who will benefit most from the conference include: Chief Marketing Officers. Who Should Attend? AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements.

Company 84

Company Brand Branding How To 84

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 66

B2B Measurement Blogging Community 66

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Jump in the conversation… The same goes for social media.

Writing 120

Writing Social Media Community Course 120

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The attendees who will benefit most from the conference include: Chief Marketing Officers. Who Should Attend? AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing.

Training 72

Training How To Course Software 72

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 185

Marketing Content Marketing Data Social Media 185

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Thanks again to Russ for the marketer’s confidence interview on wiredPRworks. “ Agencies and marketers alike are addicted to storytelling. .

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Thanks again to Russ for the marketer’s confidence interview on wiredPRworks. “ Agencies and marketers alike are addicted to storytelling. .

Storytelling 52

Storytelling Brand Branding Marketing 52

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team.

Software 85

Software Case Study Pitching Technology 85

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Help them identify and participate in a few relevant Facebook groups, LinkedIn groups and/or Google communities.

Corporate 100

Corporate Leadership Brand Branding 100

ISEBOX

APRIL 15, 2016

I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Veeva: Cloud-Based CRM & Content Sharing. Engage your audience with relevant, CRM-targeted communications. SocialQueue: Social Aggregation.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Where the Fishermen Ain't

SEPTEMBER 24, 2013

I fear that this industry about to do it again with poor executions of "content marketing" and its hyperkinetic sibling "real-time marketing.". Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media."

Advertising 54

Advertising Advertising Community Social Media 54