Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact.

B2B 66

B2B Measurement Blogging Community 66

Cision

MAY 26, 2017

There’s no time to be wasted in unifying your business, marketing and community with a content management system. Present day ecommerce platforms like Shopify will let you start publishing content directly on your site or app, categorize posts, moderate discussions and comments, and tie the goodwill you get to your brand.

Blogging 150

Blogging Community Retail Consumer 150

Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts.

Analytics 80

Analytics Google Content Marketing Small Business 80

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

The Resolution Blog

OCTOBER 7, 2015

The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. This week’s roundup features seven posts from around the web that focus on problem solving. Yes, Haaahvahd.

B2B 74

B2B Conference Content Marketing Resources 74

Waxing UnLyrical

NOVEMBER 24, 2014

So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming.

Community 70

Community Facebook Resources Web 70

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

SMB 77

SMB Case Study Nonprofit Social Media 77

Waxing UnLyrical

JANUARY 20, 2015

So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance.

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Visual communications. Jack of all trades. More internal comms.

Communications 119

Communications Crisis Internal International 119

Waxing UnLyrical

MARCH 2, 2015

Why: “Creative web content is all the rage in the marketing world. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Content Creation Ideas. Based in the Washington, D.C.,

Web 40

Web Small Business Creativity Content Marketing 40

Critical Mention

DECEMBER 10, 2018

Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. Give back to those in need. Until next time! Critical Mention.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. If you do this well, then over time you’ll find it improves your overall communications and marketing. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” So this week’s roundup features seven posts from around the web that focus on success. Based in the Washington, D.C.,

Social Media 74

Social Media Resources Web Conference 74

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? In fact, even those who don’t think they do it, probably do. to actually block relevant keywords.

Government 109

Government Reputation Web Corporate 109

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience.

Marketing 61

Marketing SEO Pharmaceuticals Google 61

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I David Berkowitz , Founder, Serial Marketers. I see a few things.

Marketing 185

Marketing Content Marketing Data Social Media 185

Waxing UnLyrical

MAY 4, 2015

Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. and It Shouldn’t Be.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

OCTOBER 5, 2015

A solution to the content marketing measurement puzzle. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 6. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

MAY 18, 2015

Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” 6 Tips for Building Thought Leadership into Your Marketing Plan. Content Marketing: Without Community, It’s Only Half the Equation. 9 Things True Thought Leaders Always Do.

Leadership 40

Leadership Insurance Insurance Community 40

Waxing UnLyrical

DECEMBER 21, 2015

And as it’s morphed into heaven-knows-what, so has what we consider authoritative content, who creates it, and how it gets disseminated. Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is).

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. 4 Questions to Incorporate Influencer Outreach into Content Marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 3.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Waxing UnLyrical

DECEMBER 14, 2015

Five Observations Gained from Starting an Online Community. Words and Pictures – the Batman and Robin of Content Marketing . area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Why: “Repurposing content in a way that creates value works great. ” asks Kimberly Grimms in this post for Jeff Bullas , as she discusses how to evaluate your content and gear it towards Gen Y. ” 3. ” 6.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Waxing UnLyrical

SEPTEMBER 21, 2015

ON BOARD – How To Use Board Games to Build Corporate Skills. Is Your Content Marketing Strategy Painful for Prospects? Why: “Do the editors of the Economist sit down each Monday and discuss what content they are going to churn out that week? ” 3. ” 4. From Jean-Michel Dumont. No, they don’t.

Travel 40

Travel Content Marketing Corporate Writing 40

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. content marketing (64%). 3 PR Trends in Tactics, Measurement and Organization.

Survey 95

Survey Media Relations Corporate Communications 95

Waxing UnLyrical

FEBRUARY 15, 2016

Thought Leadership means you provide the best and deepest answers, to your customers’ biggest questions, in the formats your audience likes to consume,” says Michael Brenner as he explores why thought leadership “is a key component of content marketing.” ” 7. 9 Ways To Become a Thought Leader.

Leadership 40

Leadership Employee Writing LinkedIn 40

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Analytics 40

Analytics Interviews Google YouTube 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Continued consolidation of media outlets.

Writing 188

Writing Communications Marketing B2B 188

Sword and the Script

MAY 31, 2016

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. But We Produce a lot of Content. Consistency Conditions the Community. It depends.

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Long-form content, that is content with 3,000 or more words earns 3-times as much traffic, 4-times as many shares, and 3.5

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Reclaiming Social: Content Strategy for Social Media. I especially love this line: “Put UTM tracking on everything that moves.”

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40