Remove Community Remove Consumer Remove Reputation Remove YouTube
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Discovered by Porsche: the Art of Storytelling

Presspage

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Porsche had to find the right equilibrium to tell their stories effectively while safeguarding the brand's reputation.

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Introducing Crisis Dashboard

NewsWhip

For global companies, reputation is the new gold. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Meanwhile, the threats to reputation have never been more variable or complex. Continuing Development of Crisis Dashboards. Related articles.

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Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Check it out.

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The Value of Being a Podcast Guest

Konnect Agency

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry.

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Five Ways PR can Help your Cryptocurrency Shoot to the Moon

5W PR

They Develop a Reputation of Transparency. Today’s consumers want to know that they can trust the organization they’re working with – and this is particularly important for those located in the financial sector. They show consumers what makes a specific currency so valuable to their needs before asking for investment.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. They have emerged in almost every market on every form of social media from Snap to Twitter and from Facebook to YouTube.

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