Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. That is how we created the three pillars of storytelling, country building and club making. We need to know the music, books, movies, food whims and fashion that captivate consumers.

Retail 225

Retail Consumer Brand Branding 225

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. PR or “earned media” can be used to drive website traffic, engage and connect with target audiences, make connections within the community, and promote brands in a more organic way that people trust.

Strategy 76

Strategy eBook Consumer Fashion 76

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. So, that’s an area of strategic value that I think communicators can think about. That’s fantastic!” “We I still think it.

Media 202

Media Storytelling Technology Data 202

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Measurement is always tricky and always has been. Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

MaccaPR

NOVEMBER 24, 2014

Listen folks: It''s not all about the community size and fan counts! Last week, Paul Maccabee and I presented on this very topic for a wonderful audience of Minnesota Women in Marketing & Communications members - thanks for hosting us! Consumer, business or trade media relationships. 13 visual storytelling tips and the.

Social Media 82

Social Media Media YouTube Film 82

Sword and the Script

JUNE 18, 2019

14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 22) “I am a storyteller and I look out for people.”. 26) “I help my boss communicate his goals and priorities to the entire workforce.”. 29) “I help communicate to different audiences what our company does.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

Marketing 79

Marketing Data Wireless Industry 79

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Karen Freberg

NOVEMBER 30, 2018

I have to admit, I probably consumed more coffee this semester than any other semester before. It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. Testing out new tools for storytelling. Can’t thank you enough!

Groups 66

Groups Tools Video Storytelling 66

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” Doing these things are “time consuming” if you want to think that way. How has your PR education prepared you for your career? After all, PR folks are called pract itioners, right?

Education 150

Education Course Training Social Media 150

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Or use these events to drive media relations and community conversation. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Measurable. Data analyst.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). She says her career aspiration, at the time, was to be a video jockey for MTV.

Employee 87

Employee Internal International Training 87

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 190

Writing Communications Marketing B2B 190

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.”

Survey 117

Survey Measurement Public Affairs Storytelling 117

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Brand awareness is preceded by brand relevance in relation to how it solves or addresses the core consumers problem, need or desire. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Video 246

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC. 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Effective storytelling improves valuations. PR measurement.

B2B 114

B2B Marketing Survey Software 114

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Canva : When social media became a part of the communicator’s world, so did design. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Resources Google 383

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. We try to be very consumer-centric.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? It gets to consumer perception and understanding of and expectations of what that brand should do. Follow Brian on LinkedIn. Talking Points.

Brand 78

Brand Branding Marketing Data 78

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering SEO 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Social media strategist – this is the person that best understands all your online communities – and has a firm grasp on the pulse of the community.

Marketing 52

Marketing Community Trends Case Study 52

5W PR

MARCH 11, 2024

In the bustling world of digital marketing, brands are constantly battling to connect and resonate with their target consumers. No longer do consumers have to look to faceless corporations monotonously chanting their messages into the void. Today’s consumers are smart, desiring authenticity and trust.

Marketing 78

Marketing Guidelines Fashion Data 78

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Hone videography and editing skills to ride this wave.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. We are sticklers for measuring all outcomes. Measurable. Communication strategy begins with a critical personal attribute. Report (Specific. Achievable.

Storytelling 120

Storytelling Local Video Measurement 120

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. Sales is driven and measured by one metric, closed business – revenue. .’” – Tom Pick | Webbiquity. 4) It’s about the experience. “In

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 7: Lou Hoffman. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Broadband internet access became a mainstream consumer proposition in 2000. Engagement with news brands online is messy and tricky to measure. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Audiences fragmented into smaller online communities around shared interests.

Marketing 167

Marketing Employee Content Marketing Training 167