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MediaRadar Tracks Ad Pullback For Twitter

ImPRessions - Crenshaw Communications

Think Twitter’s a potential dumpster fire for marketers right now? Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. You’re not alone.

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What Elon Musk’s Twitter Acquisition Means for Communications

Shift Communications

All eyes are on Twitter and Elon Musk. Is Twitter dying? We’ve admittedly seen some of Twitter’s impact for brands diminish. Still, he spent $44 billion on Twitter, with plans to “unlock its extraordinary potential.” So, here are possible communications and marketing impact points we’re watching.

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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. Twitter is one of the most promising social media platforms for science communication.

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Communicating Your Brand Amongst Spring Cleaning

Ronn Torossian

Social media platforms Companies looking to promote products during the spring season should consider using social media platforms like Facebook, Twitter, and Instagram. […] The post Communicating Your Brand Amongst Spring Cleaning appeared first on.

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20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. Great Twitter Follows For Cybersecurity Geeks. He’s extremely active on twitter, acting as a great source for general political news and the occasional meme.

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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

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5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

Sword and the Script

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

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