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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? Not every sector is exciting or accessible, especially in B2B technology. But, they’re not unique.

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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.

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How PR is Helping Teledentistry Evolve

5W PR

This new approach utilizes video calls and advanced technology to deliver dental care. As technology has evolved, so have the opportunities for tele appointments. And maybe VR headsets will one day transport patients to a virtual beach while they’re getting their wisdom teeth pulled.

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Best PR Stunts, Fails and Learnings of 2023 – Part One

Landis PR

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. followed by avoidable communications missteps.

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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

Some people, he said, are suspicious of the technology used to develop the COVID-19 vaccines and of how quickly scientists were able to develop the vaccines. To communicate well about coronavirus vaccinations, we first have to understand why some people have lower confidence in vaccines, he wrote. Enlisting trusted local leaders.

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Suppliers Can Rev Up Auto’s Future at CAR MBS

Bianchi Biz Blog

Topics of discussion include connected and automated vehicles, policy and trade, electric vehicles, sustainability, advanced materials, battery technology and manufacturing, supply chain, and many other critical industry topics. Each day our conversations will address the risks and opportunities within the transforming automotive ecosystem.

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Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).