5W PR

JANUARY 3, 2024

Crafting unforgettable experiences through strategic communications is an art that goes beyond mere interaction. In a world inundated with information and stimuli, strategic communication becomes the linchpin for organizations and individuals seeking to make a lasting impression. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

5W PR

SEPTEMBER 25, 2023

One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand. Brand storytelling aims to evoke emotions, forge connections, and communicate the brand’s unique identity.

Storytelling 78

Storytelling Branding Brand Consumer 78

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

Social Media 146

Social Media Marketing Media Insurance 146

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

Public Affairs 85

Public Affairs Communications Radio Television 85

ImPRessions - Crenshaw Communications

JULY 10, 2018

The national fascination tells us something about PR , storytelling, and ourselves. While his post points out how the cave narrative conforms to certain storytelling archetypes (and primal fears), it also notes the many ways in which it departs from classic storytelling. But once the news broke, I was hooked.

Storytelling 174

Storytelling Analysis Report Social Media 174

Wadds Inc.

OCTOBER 5, 2023

United Nations public relations leader Melissa Fleming provides insights on communicating accurately and effectively to counter false narratives, inspire compassion and enable positive change. Just 13% of citizens globally have access to a free press, most get their news from social media platforms which prioritise engagement over accuracy.

Communications 98

Communications Crisis Social Media Storytelling 98

Communications Conversations

MARCH 9, 2022

OR, do you invest your time in those people–like Rachel and Alison above–who may be your superstar employees and storytellers? The post Are employee social media advocacy programs really working? Those people who know how to create human, original content that connects with people on LinkedIn?

Employee 183

Employee Social Media Media LinkedIn 183

Prohibition

OCTOBER 13, 2022

It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. Inject personality into your media relations. Establish your brand voice through PR.

Storytelling 62

Storytelling B2C B2B Consumer 62

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. You can learn more about Ai here.

Community 150

Community Social Media Media Education 150

Prohibition

NOVEMBER 17, 2023

Storytelling through visuals – this creates a connection between the brand and its audience, fostering a sense of authenticity, whether you’re showing your journey through imagery, posting behind the scenes glimpses, or sharing user-generated content. In social media, the first impression is often a visual one so make it count!

Social Media 62

Social Media Media B2C Instagram 62

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges.

Storytelling 130

Storytelling Airlines Film Energy 130

Shift Communications

JULY 3, 2019

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. Where is social media going? Maddie Peters. Account Coordinator.

Social Media 98

Social Media Media Storytelling Mobile 98

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

Communications 196

Communications Storytelling Groups Community 196

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Its mission?

Communications 208

Communications Analytics Social Media Media Training 208

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty.

Corporate 78

Corporate Industry Communications Ethics 78

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more.

Storytelling 78

Storytelling Leadership Reputation Communications 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

B2B 170

B2B How To Instagram Reddit 170

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Expert producers.

Communications 160

Communications Storytelling Film Training 160

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Storytelling.

Social Media 120

Social Media Branding Brand Airlines 120

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Solo PR Pro

AUGUST 29, 2023

If you're a communications professional, you already have a knack for conveying messages. As a PR and communications professional, your expertise lies in storytelling. Leverage Social Media: LinkedIn is your best friend. Never Stop Learning The communication and PR landscape is ever-evolving.

Communications 78

Communications Pitching Storytelling LinkedIn 78

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? Originality represents the biggest challenge in 21 st century storytelling.

Storytelling 146

Storytelling Data B2C B2B 146

Ethical Voices

JUNE 12, 2023

Joining me in this week’s episode is Zainab Chaudary , Senior Vice President at New Heights Communications. I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. Folks who worked at that organization bring a very different perspective to advocacy communications.

Ethics 69

Ethics Storytelling Communications Training 69

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. TikTok has become social media’s darling of 2020.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

PRSay

MAY 4, 2022

How communicators can assist deaf talent. The same barriers that deaf people face in the movie business also arise in media relations and other PR functions, the panelists said. On social media and in video or film content, “Captions benefit all of us,” Durant said.

Film 149

Film Communications Media Interviews 149

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Konnect Agency

MAY 11, 2023

Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.

Social Media 52

Social Media Agency Media Mobile 52

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? Yet, the vast majority of content developed.more.

Storytelling 74

Storytelling Agency Communications Publicity 74