Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. But, LinkedIn can be a channel for this, too.

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LinkedIn Employee Survey Internal 74

Communications Conversations

MAY 12, 2023

For people who are “on LinkedIn”, the experience is most likely an episodic one. For most people, that’s what LinkedIn is. Now, some people would say looking at your LinkedIn stats weekly or monthly is a little narcissitic. Those are the people I want searching for me on LinkedIn. First, the stats.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Crisis communication plan Be ready for the unexpected.

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B2B Strategy Communications Case Study 78

Agility PR Solutions

FEBRUARY 4, 2024

Steve, a social media manager for a Martech company, handles three different platforms for his company: LinkedIn, X, and YouTube. The result is a disconnected audience, […] The post Tapping integrated communications for brand purpose: 6 strategies for authentic messaging appeared first on Agility PR Solutions.

Strategy 110

Strategy Communications Brand Branding 110

Communications Conversations

JUNE 9, 2022

You finally got a couple of your executives on LinkedIn. Many execs got more “active” on LinkedIn during the pandemic–namely because they had to! And LinkedIn use surged. It all added up to more execs joining the LinkedIn ranks–which was great! Why wouldn’t they talk about that on LinkedIn?

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LinkedIn Creativity Employee Case Study 152

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. The same goes for the medium used to communicate the message. Ask fearless questions.

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Communications Nonprofit Creativity Agency 201

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. First up: PR measurement lets communicators speak the language of the boardroom. 17 livestream on PRSA’s LinkedIn page. The live webinars will also be recorded and archived on PRSA’s LinkedIn page.

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LinkedIn Strategy Measurement Analytics 113

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. True to the site’s name, “linking” is the heart of LinkedIn. Work those connections.

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LinkedIn Groups Community Leadership 159

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Follow her on Twitter and LinkedIn.

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Employee Communications Internal International 180

Communications Conversations

JULY 12, 2022

I read an interesting piece in the Star Tribune over the weekend from recruiter Isaac Cheifitz asking “will sharing more personal posts on Linkedin hurt you?” It seems like Isaac doesn’t agree with the notion of sharing more personal updates on LinkedIn. I believe personal posts DO have a spot on LinkedIn.

LinkedIn 87

LinkedIn Leadership Community Examples 87

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. I’m sad to report that most people aren’t regular LinkedIn users. I’ve worked in communications for almost 25 years.

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LinkedIn Local Creativity Pitching 179

Communications Conversations

NOVEMBER 3, 2022

And one of those has been relying on LinkedIn as my new work “water cooler.” And, to an extent, LinkedIn was a water cooler of sorts for me before the pando, too. LinkedIn is where I keep up with colleagues and friends who get new jobs and promotions. LinkedIn has been invaluable in this sense.

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LinkedIn Meeting Financial Social Media 74

Communications Conversations

JANUARY 27, 2020

I spent a lot of time on LinkedIn these days. Now, I don’t claim to be one of these “LinkedIn gurus”, but I have picked up a few tips and best practices in my LinkedIn usage over the years. LinkedIn is NOT the channel to share your every waking thought. LinkedIn is the place to show restraint.

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LinkedIn Tools Social Media Examples 139

Communications Conversations

JUNE 30, 2022

Yesterday, I led a one-hour webinar on how to unlock strategies to bolster your LinkedIn presence. It was designed for anyone who’s looking to use LinkedIn as a tool to find a new job, grow professionally or expand their network.

LinkedIn 78

LinkedIn Strategy How To Tools 78

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Communications Conversations

JUNE 27, 2016

In case you missed it, last week Microsoft acquired LinkedIn for 26.2 But, the big question for us: What does this move mean for communicators? But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months.

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LinkedIn Corporate Communications Employee 84

Shift Communications

SEPTEMBER 28, 2022

To help inform your own approach, check out our analysis of six CEOs on LinkedIn using a mix of strategies to build momentum, engagement and connections, as well as a framework for building a compelling executive social media presence.

Analysis 60

Analysis LinkedIn How To Social Media 60

Communications Conversations

OCTOBER 1, 2020

But, LinkedIn? Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos. Not just on the personal side (I’ve noticed more people using LinkedIn Live video, in particular, during the pandemic), but also on the brand side. So, video, it and of itself, is hardly a trend in 2020.

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LinkedIn Video Trends Company 128

Communications Conversations

AUGUST 25, 2021

In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. I’ve never seen any hard data from LinkedIn, or any other outfit, around this yet.

LinkedIn 88

LinkedIn Employee Storytelling Brand 88

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

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Communications Public Affairs Insurance Insurance 134

Communications Conversations

SEPTEMBER 28, 2021

Should leaders be sharing other people’s posts–and their brands’ posts–on LinkedIn? Very active on LinkedIn and one of THE case studies for larger companies in Minnesota about social media done right by a senior leader. His last 10 shared posts on LinkedIn have averaged 5,042 engagements.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

Communications Conversations

NOVEMBER 19, 2021

2021 was the year executives got more active on LinkedIn. However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These execs were just mouthpieces for the company. You know, the kind of content we all post from time to time on LinkedIn!

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

Communications Conversations

SEPTEMBER 2, 2021

To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). And, I limited it to LinkedIn since that’s the primary social network of choice for most leaders in our industry–at least when it comes to work stuff. But it’s not just about impact on LinkedIn. The reason?

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Mark My Words

FEBRUARY 27, 2023

Those responsible for the police’s communications must take their share of responsibility. Even considering limitations on what they can share with the public, the police seem to break another cardinal rule of communications every day since her disappearance.

LinkedIn 60

LinkedIn Wikipedia Analysis Course 60

Mark My Words

NOVEMBER 4, 2022

But their decisions will have been made that bit easier by major institutions’ failure to examine and effectively communicate the real, tangible impact of their art, and demand its recognition, languishing too much in cosy echo chambers instead. Can these departments communicate the value and importance of culture? . The result?

LinkedIn 60

LinkedIn Fashion Government Local 60

PRSay

FEBRUARY 8, 2023

I’m a strategic communications professional located in Kansas City. As a communicator, my job is to impact and motivate an audience through a message, and there’s no better messaging stage than a sporting event. This same approach works for leadership communications, too. But at that moment, I had clarity. Demonstrate empathy.

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Sports Communications Leadership Energy 146

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management.

Social Media 87

Social Media Reputation Communications Company 87

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When. Create a Hub.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Communications Conversations

JANUARY 30, 2018

Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. 36 percent of LinkedIn members read interesting articles they find in their feed–an increase of 20 percent since 2014. Example: Ryan Holmes, CEO, Hootsuite.

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LinkedIn Insurance Insurance Employee 129

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. You can watch the playback on LinkedIn here. Perry said.

Communications 71

Communications Guidelines Technology Tools 71

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Communications will play a key role in promoting the vision and programs. Empathy is essential.

Trends 182

Trends Communications Skype Employee 182

Solo PR Pro

AUGUST 29, 2023

If you're a communications professional, you already have a knack for conveying messages. As a PR and communications professional, your expertise lies in storytelling. Leverage Social Media: LinkedIn is your best friend. Never Stop Learning The communication and PR landscape is ever-evolving.

Communications 78

Communications Pitching Storytelling LinkedIn 78

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Should I use LinkedIn Live? LinkedIn Live is definitely a trend that you will want to have on your radar for your 2020 strategy.

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LinkedIn Video Social Media Film 62

Shift Communications

DECEMBER 6, 2022

Executive communications programs remain a top way for organizations to achieve this. Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. Internal communications are key.

Communications 78

Communications Leadership B2C LinkedIn 78

Communications Conversations

OCTOBER 22, 2014

And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. And, I’m surprised we haven’t seen more health care leaders using LinkedIn publishing in this way just yet.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. At that point, I could no longer resist the gravity of the innovative spirit and the team committed to advancing the practice of Communications and Public Relations.

Communications 186

Communications Marketing System Measurement 186

Communications Conversations

NOVEMBER 30, 2020

We know video is (generally) performing better on LinkedIn. Because, visuals matter on the social web of 2020–even on LinkedIn. First, here’s Cochrane’s message, which is actually more than a post–it’s a LinkedIn “article.” First, the format–video.

LinkedIn 88

LinkedIn Insurance Insurance Video 88