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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Professional communicators might encounter the same challenges when promoting their organizations via think tanks, academic intuitions, nonprofit organizations and traditional media. In May 2023, the U.S.

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Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers

PRSay

Beyond their primary role as conduits between the American public and the military , military public affairs officers often want to build relationships with entertainment stakeholders. Do you think public affairs officers provided technical support? Photographs. Kaye Sweetser, Ph.D.,

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

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Reflecting on a Long Military Career and the Rewards of PRSA Accreditation

PRSay

Army Public Affairs Officer (PAO). These include my first experience as a student at the Defense Information School (DINFOS), commander and PAO in Afghanistan, and candidate for the Accreditation in Public Relations + Military Communication ( APR+M ) credential. After completing Army basic training at Fort Sill, Okla.,

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Latin American PR Leaders on New Communication Essentials

PRSay

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.