PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 163

Measurement Communications Analysis Data 163

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 95

Internal International Communications Employee 95

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. NEO Messaging applications for communications & PR pros. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. The post Top B2B Conferences For PR Visibility appeared first on Crenshaw Communications.

Conference 304

Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It should never have the final word, because human oversight is needed.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. CSR stresses quality over quantity.

Trends 172

Trends B2C Video Measurement 172

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. We’ll also discuss how this data can help you improve your communications performance. What is PR Attribution ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. The post A Day in the Life Of A Tech PR Executive appeared first on Crenshaw Communications.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. The post A Day in the Life Of A Tech PR Executive appeared first on Crenshaw Communications.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

FEBRUARY 3, 2021

Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media! Nominees have been selected by a panel of industry leaders from top agencies and brands, based on their leadership and demonstrated ability to make positive change.

Analytics 156

Analytics Leadership Measurement Technology 156

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. We are guests in this wonderful office of M3 Communications , Inc. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog.

SEO 118

SEO Measurement Television Google 118

Shift Communications

JULY 17, 2017

Thought leadership. Why is it important to a public relations or marketing communications program? Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. What Is Thought Leadership?

Leadership 100

Leadership How To Measurement Technology 100

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

PRSay

FEBRUARY 23, 2024

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. For your job search and your overall career, you are your own chief communication and marketing officer. Target your job searches.

How To 172

How To Employee Nonprofit Technology 172

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.” .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

B2B 156

B2B How To Privacy Retail 156

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Communicators and marketers must do the same to stay agile and remain competitive. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. For Fred Cook, director of the USC Center for Public Relations, the onus falls on communicators to keep citizens informed about what’s factual and what isn’t.

Study 107

Study Communications Technology Analytics 107

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. We’ll also discuss how this data can help you improve your communications performance.

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business.

Leadership 105

Leadership SEO Measurement Reputation 105

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. Clarissa Horowitz, VP, Marketing, BitGo.

Banking 199

Banking Marketing Measurement Leadership 199

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Gather the information. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199