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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I encourage my students to participate as often as possible and to offer their own insights and am pleased to say that I almost always have at least one or two who take advantage of this opportunity to add to their own knowledge base. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor of Communication at the University of Tampa (FL).

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Two blog posts each week becomes a permanent SEO-friendly knowledge base. The post 6 Benefits Of Long-Form PR Content appeared first on Crenshaw Communications.

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Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

Deirdre Breakenridge

Do you value leadership or teamwork? By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. Next, evaluate your values. If so, pick a major that focuses on that.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. The gaps form your sweet spot for content production. “I

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