Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish.

B2B 70

B2B Journalism Storytelling Communications 70

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. These audiences demand a higher degree of understanding and sophistication in communications.

Technology 170

Technology Strategy Privacy Healthcare 170

Ishmael's Corner

SEPTEMBER 27, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Try to find a curriculum for mass communications or PR that offers a class on interviewing. I’ve said this before and continue to believe it. It starts in college.

Interviews 60

Interviews Media Relations Storytelling Media 60

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Ishmael's Corner

FEBRUARY 28, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Media Relations 60

Media Relations Storytelling Media Communications 60

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise.

Storytelling 71

Storytelling Interviews Writing Communications 71

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

How To 195

How To Storytelling Communications Publicity 195

Ishmael's Corner

MAY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Absolutely.

Storytelling 60

Storytelling Communications Customer Service Publicity 60

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Pitching 166

Pitching Storytelling Media Writing 166

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling. SCHEDULE A DEMO. Senior Marketing Manager, Critical Mention.

Brand 126

Brand Branding Storytelling Analytics 126

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Reputation Us

JULY 27, 2015

Some reporters have this method down so well it has become their only form of storytelling. Reporting and Fall of Journalism appeared first on LTPR. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Don’t get me wrong; having begun my […].

Journalism 60

Journalism Report Storytelling Trends 60

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. It’s considered the most credible and influential source for storytelling. Does it have the same impact as earned media? . But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

PRSay

OCTOBER 2, 2017

Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection.

Data 138

Data How To Storytelling Analytics 138

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. From there, she transitioned from high school to higher education, doing communications for a Robert Wood Johnson Foundation funded grant project at Georgia Tech.

Meeting 86

Meeting Education Journalism Resources 86

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. It’s no secret digital has transformed communication.

Social Media 227

Social Media Newspapers Reputation Community 227

Ishmael's Corner

JULY 10, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Bad Things Happen When PR Pitches a Plagiarized Byliner appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 103

Pitching Storytelling Corporate Communications 103

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. It will not just improve your media relations, but also the brand content you offer directly to online audiences.

Media Relations 40

Media Relations Media Journalism Print 40

Ishmael's Corner

JUNE 12, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Hong Kong continues to serve as an important media hub for Asia. A regular commentator on Bloomberg TV and.more.

Storytelling 104

Storytelling Technology Report Communications 104

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. How do you think your background in journalism will help you in this new role?

Newspapers 120

Newspapers Journalism Pitching Report 120

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear.

Company 60

Company Media Storytelling Interviews 60

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

NOVEMBER 20, 2018

The media landscape is continuing to change,” says Bob Kerlik, vice president of media relations at Pittsburgh International Airport. From a communications perspective, Blue Sky’s creation is noteworthy in that reflects a PR strategy based on owned media — and not earned. A former resident of Washington, D.C.,

Internal 74

Internal International Travel Tourism 74

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. ” But for most public relations professionals, the word is distinctly negative. When it comes to the media relations piece of communications, having the right journalist contacts is useful. PR is all about spin. PR is about who you know.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Ishmael's Corner

FEBRUARY 16, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m talking at the Holmes Report’s Innovation Summit today on “Applying Supply and Demand Economics Theory to Media Relations.” But this friction can give way to.more.

Storytelling 60

Storytelling Media Relations Communications Publicity 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 103

Survey Marketing B2B Content Marketing 103

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. I led the communications throughout the campaign. It feels great. Why or why not?

Sports 113

Sports Travel Television Agency 113