Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Ishmael's Corner

AUGUST 12, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No company in business history has played the scarcity card in media relations with the deftness of Apple. Often lost in this discussion is how Jobs orchestrated Apple’s.more.

Media Relations 187

Media Relations Media Storytelling Communications 187

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.”

Journalism 114

Journalism Automotive Interviews Writing 114

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals.

Media Relations 172

Media Relations Media Pitching Survey 172

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 175

Journalism Real Estate Survey Report 175

PRSay

DECEMBER 3, 2021

The public needs credible information, guidance and clarity on emotional topics such as the spread of COVID-19, police brutality and the Black Lives Matter movement. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust.

Journalism 130

Journalism Survey Ethics Report 130

Deirdre Breakenridge

JANUARY 13, 2020

A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst. Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. So I’m looking for other stories at the moment that are non-coronavirus related, as well as pursuing my usual coronavirus stories.”.

Journalism 211

Journalism Report Interviews Meeting 211

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 95

Strategy Publicity Media Video 95

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. .

Media 310

Media Retail B2B Journalism 310

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Repurpose it.

Media Relations 110

Media Relations Media Survey Pitching 110

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. The Wall Street Journal 80%.

Study 165

Study Communications Survey Pitching 165

Deirdre Breakenridge

APRIL 23, 2019

I selected this topic because I am a Journalism major with five internships under my belt. Media relations interests me because of the relationships I have personally had with public relations professionals. I had never stopped to think about the objectives and intentions on a public relations specialist’s end.

Infographics 299

Infographics Journalism Television Education 299

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You.

Media Relations 120

Media Relations Media Pitching Measurement 120

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish.

B2B 128

B2B Journalism Storytelling Communications 128

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. We all do, but it’s wrong to link the entire change in the media industry to the PR profession. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 144

Publicity Newspapers Journalism Energy 144

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. 1) Earned media is sales enablement. Sales teams find media coverage useful in selling. “93% 2) Earned media can drive sales.

Study 138

Study Media Relations Media Measurement 138

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Another area that they tend to focus on is media relations.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional.

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Much to his dismay, a corporate communications person, at the Clorox Company, who reports to the general counsel, declined his story idea because the executive team was too busy. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. However, the public dialogue has moved to the benefits of AI – improved efficiency, predictive capabilities, and beyond. These audiences demand a higher degree of understanding and sophistication in communications.

Technology 170

Technology Strategy Privacy Healthcare 170

Agility PR Solutions

NOVEMBER 4, 2020

As journalists look for better ways to report in the COVID age, new research from PR and financial communications and marketing firm Prosek Partners offers insights on how business reporters find and work with sources as the impact of the pandemic continues to limit in-person interactions between journalists and spokespersons.

Journalism 94

Journalism Report Financial Survey 94

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 113

Blogging Software B2B Survey 113

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 96

Meeting Energy Local Media 96

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Agility PR Solutions

NOVEMBER 11, 2018

New research from strategic communications firm […]. The post Gen Z’s preference for “sensory journalism” reflects new trend in news consumption appeared first on Agility PR Solutions. However, both Millennials and Gen Z are very different when it comes to how those visual elements are formatted and enhanced.

Journalism 105

Journalism Trends Communications Media Relations 105