Report: Negative social media content on the rise

PR Daily

Social media has dramatically increased companies’ ability to interact with customers. A report from Crisp reveals that social media’s ability to propagate harmful content is a key reason behind the difficulties many organizations face around crisis response.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. Offer incentives that reward social media success.

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Why the future of communications is integrated

PR Daily

For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability. When the advertising team plans a campaign, they might come to the communications team for messaging support, but not every time.

8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communicationsinternal PR. Yet employee communications is correlated with business success. 8 reasons to invest in internal PR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country. Internal comms drives good customer service. Internal comms makes employees happy.

4 social media waves to ride in 2020

PR Daily

Social media has emerged as one of the most important tools for public relations and marketing over the past decade. A social media presence is essential for practically all mid-size and large businesses and other organizations; some entrepreneurs rely almost entirely on social media for PR and marketing. As social media platforms such as Facebook, Twitter and LinkedIn mature, the debate over their future grows. Social Media

Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. On social media, it’s not enough to broadcast your message to your followers—nor is paying to appear in news feeds through ads. Private groups are the future of social media, according to some experts, as news feeds are abandoned for less-crowded channels. . “In

5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. To build stronger social media communities, try these five tips: 1.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media?

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. With work from home orders still in place across much of the country, and phone lines and emails tied up with an influx of traffic, more consumers than ever before are turning to social media searching for answers or to air their frustrations. Invest in social media monitoring. COVID-19 Social Media

5 Ways to Improve Internal Communication

Cision

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Because it describes the extent that we’re effectively able to communicate with employees about how important they are to the company (job dimension), why we’re positioning ourselves in the market (strategy dimension) and the employee’s purpose and career progression within the organization (market dimension). Communicate continuously.

Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101. Consider one of social media’s major draws: the instant gratification you feel when blasting off a post.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms. 1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. A Starbucks spokesperson told the BBC the social media “pause” would not include YouTube, owned by Google,” BBC reported.

The International: Taking Social Media Overseas

Waxing UnLyrical

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. As you might imagine, this is a highly attractive option for international students. Not only am I trying to reach an international audience, but a very specific niche one. It turns out that some people are less than trusting of social media (for shame!) Guest post by Melissa Woodson.

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

How to communicate during civil unrest

PR Daily

Communicators, you are essential personnel. That puts communicators in a precarious position, weighing several options: Do you email a generic “solidarity and equality” message internally? Should you post your company’s current events commentary on social media? Do you carry on communicating about your products and services as though the world’s not on fire? The post How to communicate during civil unrest appeared first on PR Daily.

How internal comms and PR can collaborate and harmonize

PR Daily

If you trust your internal communication team to support a business initiative internally, why stop there? In any given business cycle, there are a few business goals external communicators must support. The material can then be promoted via the usual channels, such as social media, newsletters, and email blasts. Getting approvals from internal stakeholders. Look internally. Moreover, a savvy internal comms team: Is data-driven.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide.

Top 10 Guidelines For Social Media Participation

Shift Communications

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you. Your honesty will be noted in the Social Media environment. Refer all social media activity around crisis topics to Legal Affairs.

What to Do When Your Internal Communications Goes External

PRSay

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

7 ways to get employees to share your message on social media

PR Daily

In fact, a recent report about including employee advocacy in marketing and communications programs found that about four out of five organizations increased their online visibility after implementing a formal employee advocacy program. Social media engagement for employee-shared content is eight times better than when a company originally posts. In fact, dissatisfied employees can do damage to a brand if their social content swings negative.

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. 5 ways to raise internal PR standards. Experts urge the use of a single employee communications platform to prevent fatigue.

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities. Do not settle for ‘communications lite’,” says Robinson. There’s a lot of opportunity now to rethink our approach to communications.”

Younger employees don’t want to be regulated on social media

PR Daily

Younger employees don’t want a social media policy when it comes to political speech in the workplace. The study warns that social media has become the new “water cooler” and is therefore an essential part of your organization’s office culture. However, if your organization does have a policy on political expression at work, employees are more likely to agree that social media should be regulated as well.

Your organization can learn from these award-winning social media strategies

PR Daily

Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins. To capture an audience’s attention, you have to take risks—especially on social media. According to Sprout Social , 30 percent of millennials engage with a brand on social media at least once a month. As a result, they found major success online and even earned recognition in PR Daily’s 2018 Digital PR & Social Media Awards.

5 ways Microsoft boosts engagement and internal culture

PR Daily

Create a communications cadence. Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. Krzoska will explore the topic in her session, “Following the leader: How Microsoft connects with employees to boost engagement and culture,” at Ragan’s Social Media Conference for PR, Marketing and Communications Professionals March 11–13 at Walt Disney World Swan & Dolphin Resort.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It told the story of the public using social media to fight back against organisations.

Join us at Facebook HQ for the latest internal comms strategies

PR Daily

Communicators at Facebook place this principle at the forefront of everything they do—and they want to share their strategies with you. Join them at their Menlo Park, California headquarters for the Internal Communications & Employee Engagement Summit at Facebook , July 30–31. Take advantage of the latest tools and technology available to communicators. The post Join us at Facebook HQ for the latest internal comms strategies appeared first on PR Daily.

Is Social Media Helping or Hurting the Women’s Movement?

Polaris

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say. Hashtag feminism was in full force last week in the lead-up to International Women’s Day. Social media facilitates these conversations.

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Questions they will cover include: Has social media provided professional opportunities and growth in your career?

5 blunders to avoid with your internal podcast

PR Daily

Business leaders increasingly recognize the value of using audio to communicate with their workforce, yet many make mistakes that reduce the impact of their communications. Despite a wide variety of preferences, the largest segment of employees favored podcasts that provided insights from company leaders or “deeper discussions” of internal news. These are the kinds of things you need to know in order to communicate better with your workers.

Keeping It Professionally Real on Social Media

Shift Communications

As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. Keeping it professional on social media doesn’t mean you have to compromise who you are and what you like. Bear with me as I proceed to sound like your social media mom. The truth is, social media posts can be immortal.

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

The pictures of foreign places are now spread all over social media. Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Having the intention to move abroad is only the beginning for international students. However, media helps to find solutions to this problem. Go to social media you like the most.

Study 157

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. Health care communications.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. Social listening and well-crafted humor can help make a splash on social media and make your organization a part of the bigger cultural conversation. The social media platform is removing the shortcut to its long-form video service, IGTV—a button it displayed at the top of users’ feeds.

Four Ways to Grow Your Company’s Social Media Audience Organically

Reputation Us

For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR. The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Hello, communicators: . Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. SOCIAL BUZZ. Though these managers are ambitious, the career path to social media leadership roles remains unclear.

The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company. Brands in particular need to respect this etiquette, since social media is a public forum.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. billion global market for Media Intelligence/PR software and information solutions.”