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Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Internal communications drive culture and engagement in many ways.

How employee communications technologies are enabling ‘continuous listening’

PR Daily

Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

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Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

How internal communications will change again in 2021

PR Daily

Think multi-channel and measured. Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. .

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

5 Ways to Improve Internal Communication

Cision

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Because it describes the extent that we’re effectively able to communicate with employees about how important they are to the company (job dimension), why we’re positioning ourselves in the market (strategy dimension) and the employee’s purpose and career progression within the organization (market dimension). Communicate continuously.

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. 5 ways to raise internal PR standards. Consider technology tools. Omni-directional communications.

Monday Roundup: Internal Communications

Waxing UnLyrical

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications.

Covid-19 Recession Places Renewed Emphasis on PR Measurement & Evaluation

Glean.info Blog

Economic damage caused by the Covid-19 pandemic increases the importance of PR measurement and evaluation. Signs of Improving PR Measurement. The survey indicates growing appreciation of PR measurement. Yet relatively few PR pros say measurement is one of their common activities.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the business impact their efforts produce and 65% saying they lack quantifiable metrics for their campaigns. Along with measurement, nearly two-thirds of PR pros (61%) grapple with finding and engaging relevant journalists, and the same amount feel pressured by shrinking budgets.

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How a PR Pro changed the measurement landscape

PR Daily

When I realized I was their ninth Director of Corporate Communications in five years, I decided that I had to demonstrate my value, or I’d quickly be out of a job. Within a week I’d put together a business plan for a company built around measurement. How We Did It Measurement PR

The VR/AR Measurement Challenge

Media Bullseye

Virtual reality (VR) and augmented reality (AR) have been around for years, but they are just now starting to seep into the mainstream discussion for communications, rather than being relegated to tech-specific outreach and forums. As communicators begin to test the waters to see how and when they might use VR and AR technologies as part of their public relations plans, that persistent question has started to surface: “How the heck are we going to measure this?”.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

How to offer ‘greater good’ in your COVID-19 communications

PR Daily

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful. The current coronavirus crisis is dominating the news media, as well as brand communications.

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. Employees expect company communications to reflect the world they live in, and their employers, often begrudgingly at first, come to realize that these tools can help everyone be more productive and efficient. In today’s mobile, mixed-media reality, we depend on internal blogs, community forums, and social media. And it’s up to communication professionals to lead the way.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. We can use it to measure and evaluate our success. She will be measurable.

Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. Featured Trends travel technology

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How comms services providers see the future of communications

PR Daily

What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network.

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Onclusive

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. This is an industry-wide phenomenon and not simply limited to PR/Communications.

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Cisco, Florida Realtors, JBL, Pan Communications among Communicator of the Year Award winners

PR Daily

Dozens of remarkable professionals—including two Hall of Fame inductees—light up Ragan’s Communicators of the Year Awards for outstanding efforts in social media, marketing, internal communication and more. Internal Communications PR Industry Ragan Awards

Top priorities for communication pros that merit investment and energy

PR Daily

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video? Measure what matters.

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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. However, with careful planning and structure, you can put together an effective crisis communications plan that allows you to move quickly and avoid key pitfalls.

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches.

10 Takeaways From PRSA’s 2018 International Conference

PRSay

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

How G&S Business Communications is embracing a moment of change

PR Daily

This is a moment of intense disruption for the business community and communications pros serve as strategic advisors for the new moment. That investment in technology had a profound impact on the insights the agency was able to deliver. “It

Being a Successful Communicator For Your Team

Scott Public Relations

Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”. Communicators play a big part in helping their organizations stay focused and on the same page.

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We

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How to measure understanding with Google Analytics

Shift Communications

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” However, understanding is not something we can directly measure because we cannot see inside our prospective customers’ heads yet. In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived.

Annual USC Annenberg Study Finds Communicators Skeptical About Tech Innovations

PRSay

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. The study, culled from responses of more than 2,100 PR leaders, CEOs and students worldwide, revealed that 61 percent of PR pros predict that future communication technology will inspire a higher level of media and news engagement from average citizens. Communicators are especially skeptical about AI.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. Here is what they told us: Natasha Kennedy, Global Managing Director, FleishmanHillard: “We are continuing to see more CFOs take CEO roles in organizations previously lagging in PR measurement maturity.

Analyzing “results” from a communications performance measurement conference

PR Conversations

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Tie communications objectives to the organization’s mission and vision.

In focus: Communicators’ power to drive business purpose

PR Daily

The day and a half of sessions focused on how PR pros and corporate communicators can help their organizations attract customers, employees and investors around the unique value they offer their communities. Wardle put the problem in the context of defunct brands like Blockbuster versus innovators like Netflix that have adapted to disruption and rapid technological change. Measure—or it won’t happen. The key is to marry your internal efforts with your external efforts.

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

He says the Digital Finance Imperative: Measure and Manage What Matters Next report showed that the top five value drivers were all intangible values: “The report argues that accountants must begin to develop KPIs that measure and report on these intangible drivers to enable managers to manage them to generate and preserve value for their organisations. They reflect the economic and technology trends in which organisations operate.

What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Through the Resonate platform you are able to make better decisions regarding your news content and leverage the impact of your business communications. Yellowdig is an internal collaboration tool.

7 ways to take a stand, engage talent and communicate internally

PR Daily

Experts agree that before planting your flag in an issue or patting yourself on the back for your good deeds, you should do a deep dive internally. So how do you adopt a cause that is authentic to your organization, communicate that to employees and position yourself as an employer of choice?