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Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. But what do we have to show for all the social media solidarity and bold corporate statements? Over to you, communicators.

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Social media is a crucial channel.

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At ServiceNow, every communicator is a storyteller

PR Daily

Empathy is essential when your audience stretches from California to Hyderabad and spans both internal and external communications. Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Empathy as a storytelling tool.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Sometimes we communicate through journalists who have their own story priorities.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. There have been countless messages of support, solidarity and concern on social media and digital platforms.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Bob Woodward: PR and media relations should go old school

PR Daily

veteran journalist Bob Woodward asked industry professionals as the keynote speaker at the PRSA International Conference on Sunday, Oct. Woodward, the investigative journalist who along with colleague Carl Bernstein chronicled the Watergate scandal, shared the lessons he has learned about storytelling, the truth and public trust in a career of covering White House triumphs and travails. Why should PR pros examine the communication foibles of a presidency?

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more. CRISIS COMMUNICATIONS. CRISIS COMMUNICATIONS.

Burger King misses the mark with tweet to mark International Women’s Day

PR Daily

In honor of International Women’s Day, @BurgerKingUK , tweeted a “joke” that “Women belong in the kitchen,” as a way to encourage female employees to pursue a culinary career. RELATED: Ragan's Media Relations Awards will recognize the best campaigns and initiatives.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views.

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Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? PR Daily’s Media Relations Award participants know the answers to these questions. ASCO’s annual survey serves as a powerful storytelling tool.

How communicators can push for change on racial inequality

PR Daily

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. So, what will be the key to success for earned media in 2021? I think that brands are looking for a way to cut through in a more meaningful way to get media coverage,” she says. “We

A venerated communicator shares hard-won wisdom from a remarkable career

PR Daily

Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil. Before founding Communications Strategies in 2004, Woolfolk served as a Clinton White House appointee in the U.S. Media relations insights from an industry icon.

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities. Do not settle for ‘communications lite’,” says Robinson. There’s a lot of opportunity now to rethink our approach to communications.”

‘Messy is the new credibility’: How to communicate in a noisy world

PR Daily

Kristin Graham sees a new paradigm shift that will lift all communicators. She just left her powerful role as Principal of Culture & Communications at Amazon to launch a consultancy to help organizations and business professionals improve communication and productivity.

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

Hello, communicators: Executives from three-dozen Michigan-based companies, including Ford and General Motors, issued a joint statement against proposed voting bills that will make it harder to vote in Michigan and other states.

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. This is especially the case in social media, where misinformation is rampant. Let a sense of service guide your communications, especially on social media.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Someone needed to communicate what to do in the event of a COVID-19 outbreak. FREE DOWNLOAD: The Future of Media Relations Special Report ].

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

From PR pros to internal communicators, tracking one’s impact is a top concern. A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?”

How PR pros can harness the power of podcasts during COVID-19

PR Daily

Here’s how communicators can make the most of it. RELATED: Join us Oct. 22 for our Change Communications Virtual Workshop ]. Wind of Change – An eight-part podcast series created by Pineapple Street, Crooked Media and Spotify, led by New Yorker staff writer Patrick Radden Keefe.

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A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Hello, communicators: Jack Dorsey, founder and chief executive of Twitter, recently listed his first tweet as a non-fungible token on the Valuables marketplace , and the current bid is at $2.5 Here are today’s top stories: Brands celebrate International Women’s Day.

How communicators can learn to speak ‘CEO’

PR Daily

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. PR pros have aspirations beyond broadcasting press releases to their media lists. Inherent in the debate about the true function of the in-house public relations pro is the question of PR’s value to leaders and other executives. Not according to some communications leaders.

3 tips to improve messaging to diverse audiences

PR Daily

The messages crafted by communicators have a major impact on the success of those efforts. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

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Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. How should you prioritize media requests in the current crisis?

How Scotts Miracle-Gro sees its ‘purpose’

PR Daily

It couldn’t just be a corporate initiative; it definitely couldn’t be a communications initiative,” King says. “It RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

The prawny saga has become must-see social media entertainment. Jensen Karp, a comedian with some 99,000 followers on Twitter, was backed up by others online, including actor Seth Rogen, and his story quickly became an international sensation with Twitter users sharing their disgust.

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In focus: Communicators’ power to drive business purpose

PR Daily

The day and a half of sessions focused on how PR pros and corporate communicators can help their organizations attract customers, employees and investors around the unique value they offer their communities. Mondelez International, the global snack food brand the incorporates products like Oreo and Cadbury, realized it needed to redefine its purpose as consumers looked for heathier and more sustainable ways to satisfy their cravings.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Hello, communicators: Google is offering an engaging look at its former Doodles as people continue to stay at home, encouraging users to interact with each day’s embedded game or feature. Video has become a key tool for communicators in a crisis.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. When people can’t meet in person, photography has a special power in your communications. You made it, communication pros.

When communicating in a crisis, ask: Who says what, when and how?

PR Daily

Crisis communication is different from any other type of communication due to the urgency of the situation. RELATED: Showcase your outstanding comms campaigns, events, publications and projects ]. Communicators know that the messenger matters, that they are part of the message.

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How are brands defining employee experience in core values statements?

PR Daily

How are other top brands making their internal workplace—and the experience for employees—a central feature of their mission statements and public posturing? RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ].

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. We’re welcoming special guest Michael Kaye, global communications manager at OKCupid, in our next Twitter #RaganChat.

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CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Hello, Communicators: Johnson & Johnson will now directly oversee vaccine production at the Baltimore facility run by partner company Emergent BioSolutions, where workers mistakenly contaminated 15 million doses of J&J vaccine last week. CRISIS COMMUNICATIONS.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. VIRTUAL CONFERENCE: Best Practices in Internal Communications & Culture ].

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Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The social media platform recently confirmed to The Verge that it’s testing a new tweet metric called “Quotes,” which would display the number of times a tweet has been retweeted with a comment. CRISIS COMMUNICATIONS.

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