Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. The media relations struggle. Shonali Burke , President & CEO, Shonali Burke Consulting , Inc.,

Survey 118

Survey Communications Ethics Measurement 118

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Ishmael's Corner

OCTOBER 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker.more.

Storytelling 150

Storytelling Internal International Report 150

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. But the last thing any brand wants to do is beat media over the head with non-news. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

NOVEMBER 20, 2018

The media landscape is continuing to change,” says Bob Kerlik, vice president of media relations at Pittsburgh International Airport. Other recurring Blue Sky subjects will range from developments about the Pittsburgh International Airport to updates and insights into the world of aviation.

Internal 74

Internal International Travel Tourism 74

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 4) “I wish more would get how much more audiences appreciate communications than marketing. Also see these related posts: Is Media Relations Getting Harder?

Corporate 72

Corporate Communications Survey Employee 72

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors.

Agency 68

Agency Internal International Storytelling 68

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Communication teams must straddle all worlds.”.

Employee 146

Employee Print Writing Survey 146

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling. That’s where data comes in.

Data 138

Data How To Storytelling Analytics 138

Solo PR Pro

JANUARY 11, 2021

Keri Tomsic, Strategic Communications Consultant & Owner, T Squared Communications, LLC. Optimistically, I look to a bright future for strategic communicators. As we near the end of this year, there is a spotlight shining on communicators and our work. When people hear “PR”, most think of only media relations.

Industry 79

Industry Print Ethics Internal 79

The Hoffman Agency

JULY 21, 2020

By Kyra Hanson, Intern. My deep love for reading fostered an immense appreciation for storytelling that followed me throughout my education. When faced with choosing a major as a freshman in college, public relations was a clear choice – the opportunity to tell the authentic and impactful stories of companies and organizations.

Storytelling 59

Storytelling Technology Internal International 59

Wadds Inc.

JANUARY 16, 2023

Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics. Is this an oversight, and what do you believe are the characteristics of an exceptional communicator? Listening is key to being a masterful communicator. So, we are in complete agreement!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Ishmael's Corner

FEBRUARY 24, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As a student of communications — the type with words, not satellites — I’ve been observing Huawei from afar since.more. Note: A version of this essay appeared in EE Times. Beleaguered.

Reputation 109

Reputation Storytelling Communications Publicity 109

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. On the blockchain gang. Not to worry, PR people.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Ishmael's Corner

JUNE 12, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Hong Kong continues to serve as an important media hub for Asia. A regular commentator on Bloomberg TV and.more.

Storytelling 104

Storytelling Technology Report Communications 104

Beyond PR

JUNE 8, 2016

It will not just improve your media relations, but also the brand content you offer directly to online audiences. As you build relationships with the media, find out what they need and follow through with those elements. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year. Their campaign indeed brings that to life!

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

MAY 3, 2022

The study determined that the role of the public relations function is to provide an effective two-way channel of communication between a corporation and its stakeholders, notably management and the public. Sussmann suggests that public relations is a defensive practice to defend the indefensible. Capitalism Anne M.

Publicity 112

Publicity Construction Corporate Study 112

Barokas

DECEMBER 19, 2019

The ways we engage with the media, the journalists we develop relationships with, the focus of our messaging, the strategy behind our content and our overall communications goals are all deeply impacted by the changes in the media landscape. In this field, we must stay nimble and be prepared to pivot in the face of new trends.

Marketing 78

Marketing Employee Trends Study 78

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. The communication industry stood out to me because I enjoyed the freedom of creativity and also wanted to be a person who can build a bridge between people, companies and countries. When I discovered The Hoffman Agency, I was surprised by the strong global presence, storyteller mindset and great social culture.

Fashion 36

Fashion Storytelling Web Internal 36

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. From there, she transitioned from high school to higher education, doing communications for a Robert Wood Johnson Foundation funded grant project at Georgia Tech.

Meeting 86

Meeting Education Journalism Resources 86

Critical Mention

JUNE 24, 2018

I was one of those kids in high school who learned about PR and communications, then went to college and just started doing it after I graduated. It can include communications consulting, speaking at events, training sessions, etc. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 188

Writing Communications Marketing B2B 188

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. It feels great.

Sports 113

Sports Travel Television Agency 113

Stephen Waddington

MAY 16, 2019

Christian Cerisola, Head, W North @ChristianCeriso Start ups require self starters but offer opportunity for broad experience Radu Firanescu landed his first job after attending a Newcastle University Business School networking event when he was studying for his Masters in Communication and Media Studies.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Beyond PR

OCTOBER 27, 2016

I’ve loved communications from the moment I set foot in the industry. Fortunately for me, my role has always been embedded in the Marketing department, a position I don’t take for granted after hearing from my peers about the odd places their communications team may be structured within their organizations: under the CFO (finance?!),

Communications 40

Communications Tools Analytics Television 40

Ishmael's Corner

NOVEMBER 28, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Building bridges across and beyond the Hoffman offices appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Local Communications Publicity 60

Ishmael's Corner

AUGUST 25, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. More than any one functional skill, the ability to keep learning is the key to excelling in a communications career regardless of title.

Industry 60

Industry Storytelling Communications Publicity 60

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97