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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

The post How To Build B2B PR Around Invented Holidays appeared first on Crenshaw Communications. So while it may make sense to leave Presidents’ Day to the mattress companies, B2B brand leaders shouldn’t sleep on holiday marketing.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. The post How To Score A Great Local News Story: 5 PR Tips appeared first on Crenshaw Communications. This is one reason why local media should be part of any PR plan.

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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. This week I want to talk to you about how you use the publicity that you get as a lead generation tool. It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

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How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

One reason for the rush was that the discussion was related to a television show featuring our client, so we wanted to make it happen when the series was still airing. Now, we don’t recommend a 14-day lead time, but the discussion was a wild success, in part because we knew how to accelerate our typical event management template.

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What Can You Do to Land a TV Pitch?

PR for Anyone

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. Transcript. So what is that one thing that you really need?

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From Regal to Get Real: Why Casual Communications Are Here to Stay

PRSay

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. Keep it real.