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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. People want to learn more about their communities! And second, school newspapers are in my blood. The printing. when I was 17. So, we did it.

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Increasing Your Media Coverage Through Storytelling

PRSay

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

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The evolving media consumption habits of Gen Z–and what they mean for communicators

Communications Conversations

And, there are ethical boundaries many companies would prefer not to cross. However, this is the next big generational group we’ll be marketing to and communicating with in 5-10 years. Because these kids communicate and consume media much differently than the generations before them. What does this mean for communicators?

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are the Basics of Crisis Communication Planning? Media Relations : Managing communication during crises.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

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Charles told me: Listen to what King Simeon II is saying, each his word is priceless.

Maxim Behar

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. Mina, or perhaps a nice revival picture from Koprivshtitsa or Karlovo ….