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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client. Darika: It’s hard.

Data 176
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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

The Standards of Ethical Conduct for Employees of the Executive Branch preclude servicemembers from using “public office for…private gain, for the endorsement of any product, service or enterprise, or for the private gain of friends, relatives or persons with whom the employee is affiliated in a nongovernmental capacity.”.

Ethics 167
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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

When it’s a crisis communications nightmare about the highest of high stakes: nuclear war. Plus, communications technology plays a crucial role in the plot. Michael Corleone moves his family to Nevada as part of a larger reputation management initiative to establish the enterprise as a legitimate business. Lesson learned!

Tools 170
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Mark Madsen is the founder of Madsen Advisory, which specialises in mergers and acquisitions of marketing communication agencies.

Agency 52
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3 Content Marketing Hacks Driven by Listening

Beyond PR

Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Amazon.com serves consumers and AWS serves enterprises that need web based services. This builds off five years as an award winning public relations professional and journalist working out of Canada.