How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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How storytelling builds trusted relationships

PR Daily

As I’ve shared the book with friends, employees and clients, it’s been a pleasure to hear how many are sharing it with their daughters and mothers, and even more surprising, the men who have been champions of sharing my story as well.

Engaging employees during extraordinary times

PR Daily

Has there ever been a more crucial time for internal communicators? In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat. It’s never been more important to get internal communications right. Communicators help teams connect when they can’t meet in person. They share stories from employees who are meeting unprecedented challenges with optimism and vigor.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your employees. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

2021 resolutions for internal communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. In 2021, what’s stopping you from facilitating more consistent employee recognition?

The 2021 Employee Communications Priority: Promoting Covid-19 Vaccinations

Glean.info Blog

Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

At ServiceNow, every communicator is a storyteller

PR Daily

Empathy is essential when your audience stretches from California to Hyderabad and spans both internal and external communications. Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Empathy as a storytelling tool.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. Baskin points to another silver lining from 2020, which is an increased focus on employees’ mental health. “We’re

What communicators know, and what they must teach

PR Daily

What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world. When it became available for pre-order a year and a half ago, the topic was topical and relevant: communication lessons for tense times.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. Even if they don’t agree with it, it should help reduce negative reactions from employees who feel they’ve been caught unawares. Looking for more insights on brand storytelling and content marketing?

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ]. In short, employee trust will come at a premium for organizations after the global pandemic. Cuts and offering a holistic approach to employee wellness are not mutually exclusive.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Sometimes we communicate through journalists who have their own story priorities. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. Crenshaw Communications imPRessions public relations PR storytelling

How to engage anxious employees and forge a fresh culture amid COVID-19

PR Daily

New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated. FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. Lay the groundwork: Be sensitive to employees’ needs.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. Your CEO is a key spokesperson for your response with employer communications being the top-rated source of information for audiences about the COVID-19 pandemic. As you settle in for the long haul, consider employees’ needs.

Communicating with weary workers amid election aftermath

PR Daily

Make clear that the lines of communication are open, and people can look to you for vision, openness and vulnerability to help make sense of it all. The post Communicating with weary workers amid election aftermath appeared first on PR Daily.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Workers at Amazon, Whole Foods and Instacart have staged strikes and “sick-outs” to protest a lack of COVID-19 protections and precautions, with employees asking for paid time off, hazard pay, hand sanitizer and other measures. Don’t treat your employees as commodities. ” [VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. Health care communications.

How to communicate when morale stinks

PR Daily

Whether your workplace is suffering through layoffs, the fear of layoffs, poor management or just a dispiriting culture of mistrust, you, brave communicator, can improve morale. 10-11 to find out what the future of communications holds ]. This is true with communication, too.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Sometimes we communicate through journalists who have their own story priorities. When considerations collide, storytelling suffers. There’s a tendency in business storytelling to sugarcoat anything negative or embarrassing. Dorothy Crenshaw is CEO of Crenshaw Communications.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. I have never participated in so many webinars and forum discussions where people are opening up about how they are communicating.

10 tips for helpful, comforting COVID-19 communications

PR Daily

How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back. Your employees will have long memories about how they’re treated during this crisis. When you come out on the other side, your brand reputation, your leaders’ reputations and the very culture of your company will hinge on how you communicated during this time.

Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

Following the recent winter snowstorm that gripped Texas, many companies are using the experience to prioritize communications and crisis preparedness. A good communicator knows that social media drives news and news drives social media – it’s a crisis whirlpool.

5 crucial elements of brand storytelling

PR Daily

Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts.

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

PR Daily

Hello, communicators: Cuisine Aunt Dai, a Chinese restaurant in Montreal, is grabbing both headlines and kudos for the honesty that its owner, Feigang Fei, includes in his menu. The effort underlines the power of honest reviews and communications. CRISIS COMMUNICATIONS.

Top priorities for communication pros that merit investment and energy

PR Daily

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video?

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Are your employees telling the truth in surveys?

PR Daily

When you solicit employees’ opinions in pulse polls on the little things—such as the appliances in the lunchroom—they are more likely to take you seriously on the big questions about whether they have the tools and management support they need. That’s one of the conclusions of a free download from Ragan Communications and ContactMonkey, “ 7 ways to get honest feedback from employee surveys.”. The post Are your employees telling the truth in surveys?

3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

Social media has dramatically shortened crisis response times, so communicators should be consistently monitoring brand mentions and emerging trends or news stories that could affect their organizations.

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Google employees unionize, WhatsApp hits record numbers, and Epic invests in new NC headquarters

PR Daily

Good morning, communicators: An 82-year-old man in the U.K. Vaccine rollouts have received heavy scrutiny and criticism, as health care pros have struggled to communicate the logic behind who qualifies for a shot and explain reports of unused vaccines wasting away in storage facilities.

How communicators can push for change on racial inequality

PR Daily

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. In the wake of George Floyd’s death, and a renewed conversation around race and equality in American society, communicators must push their organizations for accountability and transparent action. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. How are you highlighting this innovation in your communications? Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19.

Take our survey: The State of Communication Summer 2020

PR Daily

Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator. What do your employees want to hear about the most in this time of rapid change and uncertainty? We are conducting a short survey, “ The State of Communication Summer 2020 ,” to get those answers.

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Share your internal storytelling prowess

PR Daily

Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either.

‘Messy is the new credibility’: How to communicate in a noisy world

PR Daily

Kristin Graham sees a new paradigm shift that will lift all communicators. She just left her powerful role as Principal of Culture & Communications at Amazon to launch a consultancy to help organizations and business professionals improve communication and productivity.