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Podcast measurement essentials

PR Daily

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. 22 for our Change Communications Virtual Workshop ].

How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

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Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

From PR pros to internal communicators, tracking one’s impact is a top concern. A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?”

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

Hello, communicators: Executives from three-dozen Michigan-based companies, including Ford and General Motors, issued a joint statement against proposed voting bills that will make it harder to vote in Michigan and other states. MEASURED THOUGHTS.

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. We know that professional communicators are far more than just flacks for bad people or cheap alternatives to advertising.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Internal communications drive culture and engagement in many ways. Develop employees’ networks.

How to measure the efficacy of your channels

PR Daily

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees. His model of communications includes a source, a transmitter, a message, a channel, noise, a receiver and a destination.

What the data says about accelerating change for Black employee experiences

PR Daily

In the past six months, several research studies have benchmarked employee attitudes and recommended how companies can better support diverse employees and improve structural racism, both within organizations and society. Entry-level jobs are a revolving door for Black employees.

The 2021 Employee Communications Priority: Promoting Covid-19 Vaccinations

Glean.info Blog

Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. As you settle in for the long haul, consider employees’ needs.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications.

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ]. In short, employee trust will come at a premium for organizations after the global pandemic. Cuts and offering a holistic approach to employee wellness are not mutually exclusive.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. It’s helpful and makes us stronger as a communications community.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. Sometimes we communicate through journalists who have their own story priorities. When considerations collide, storytelling suffers.

How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. ” With audience variation in mind, start with understanding what can be measured.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. MEASURED THOUGHTS.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. A tape measure might help. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. MEASURED THOUGHTS.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. MEASURED THOUGHTS. 1 in an environment where travel demand is so depressed,” the airline told employees.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. RELATED: Join us for our Leadership and Executive Communications Conference ]. MEASURED THOUGHTS.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Hello, communicators: U.S. It also provides a level of confidence for the entire community that we are taking all appropriate measures.”. MEASURED THOUGHTS. CRISIS COMMUNICATIONS. Lululemon pushes back on employee claims of ‘toxic positivity’. Also: U.S.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. MEASURED THOUGHTS.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. MEASURED THOUGHTS. You made it, communication pros.

Top priorities for communication pros that merit investment and energy

PR Daily

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video? Measure what matters.

Energy 123

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

PR Daily

Good morning, communicators: After Quaker Oats announced it would retire Aunt Jemima because of the brand’s association with slavery and racial inequality, other brands are also taking a close look at their mascots and images. MEASURED THOUGHTS.

Course 122

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

It’s an understandable ‘script’ when you need to communicate a meaning quickly and smoothly,” she explained—benefits that are even more important with so many meetings occurring remotely now. Are some terms helpful for short-hand communication, or should you cast aside all corporate jargon?

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

PR Daily

Hello, communicators: Cuisine Aunt Dai, a Chinese restaurant in Montreal, is grabbing both headlines and kudos for the honesty that its owner, Feigang Fei, includes in his menu. The effort underlines the power of honest reviews and communications. MEASURED THOUGHTS.

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Hello, communicators: Kraft Heinz Canada is offering Canadian consumers a respite from quarantine boredom with a contest to win one of 57 of its Heinz Ketchup puzzles : View this post on Instagram. Here are today’s top stories: Uber lays off 3,700 employees. MEASURED THOUGHTS.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Here are today’s top stories: WeWork to lay off 2,000 employees. Adding to the startup’s woes is news that its employees are complaining of a toxic work environment as well as the announcement that WeWork shuttered 2,300 phone booths across its locations in the United States and Canada because of high levels of formaldehyde. MEASURED THOUGHTS. LinkedIn introduces page features to boost employee engagement. How Target hit the bull’s-eye in employee engagement.

Google employees unionize, WhatsApp hits record numbers, and Epic invests in new NC headquarters

PR Daily

Good morning, communicators: An 82-year-old man in the U.K. Vaccine rollouts have received heavy scrutiny and criticism, as health care pros have struggled to communicate the logic behind who qualifies for a shot and explain reports of unused vaccines wasting away in storage facilities.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS COMMUNICATIONS. MEASURED THOUGHTS.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Hello, communicators: “The Fresh Prince of Bel-Air” is returning for a special episode: Now this is a story all about how… the cast of The Fresh Prince of Bel-Air reunites for a one-time special! Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. MEASURED THOUGHTS .

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

RELATED: Joins us in New York City for our Media Relations and Measurement Summit ]. 77% of employees are more loyal to innovative companies. Mitigating risk by validating communications programs as well as new products, services and ideas from the very beginning instead of post-launch.