Expert insights. Personalized for you.
Hello, communicators: Kraft Heinz Canada is offering Canadian consumers a respite from quarantine boredom with a contest to win one of 57 of its Heinz Ketchup puzzles : View this post on Instagram. Here are today’s top stories: Uber lays off 3,700 employees. MEASURED THOUGHTS. MORE
Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. It’s helpful and makes us stronger as a communications community. MORE
Hello, communicators: U.S. It also provides a level of confidence for the entire community that we are taking all appropriate measures.”. MEASURED THOUGHTS. CRISIS COMMUNICATIONS. Lululemon pushes back on employee claims of ‘toxic positivity’. Also: U.S. MORE
Good morning, communicators: After Quaker Oats announced it would retire Aunt Jemima because of the brand’s association with slavery and racial inequality, other brands are also taking a close look at their mascots and images. MEASURED THOUGHTS. MORE
Here are today’s top stories: WeWork to lay off 2,000 employees. Adding to the startup’s woes is news that its employees are complaining of a toxic work environment as well as the announcement that WeWork shuttered 2,300 phone booths across its locations in the United States and Canada because of high levels of formaldehyde. MEASURED THOUGHTS. LinkedIn introduces page features to boost employee engagement. How Target hit the bull’s-eye in employee engagement. MORE
Hello, communicators: Executives from three-dozen Michigan-based companies, including Ford and General Motors, issued a joint statement against proposed voting bills that will make it harder to vote in Michigan and other states. MEASURED THOUGHTS. MORE
Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. A tape measure might help. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. MEASURED THOUGHTS. MORE
It’s an understandable ‘script’ when you need to communicate a meaning quickly and smoothly,” she explained—benefits that are even more important with so many meetings occurring remotely now. Are some terms helpful for short-hand communication, or should you cast aside all corporate jargon? MORE
Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine. MORE
RELATED: Joins us in New York City for our Media Relations and Measurement Summit ]. 77% of employees are more loyal to innovative companies. Mitigating risk by validating communications programs as well as new products, services and ideas from the very beginning instead of post-launch. MORE
Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees. His model of communications includes a source, a transmitter, a message, a channel, noise, a receiver and a destination. MORE
Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. MORE
From PR pros to internal communicators, tracking one’s impact is a top concern. A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?” MORE
In the past six months, several research studies have benchmarked employee attitudes and recommended how companies can better support diverse employees and improve structural racism, both within organizations and society. Entry-level jobs are a revolving door for Black employees. MORE
Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. MORE
Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS COMMUNICATIONS. MEASURED THOUGHTS. MORE
Hello, communicators: “The Fresh Prince of Bel-Air” is returning for a special episode: Now this is a story all about how… the cast of The Fresh Prince of Bel-Air reunites for a one-time special! Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. MEASURED THOUGHTS . MORE
At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. Sometimes we communicate through journalists who have their own story priorities. When considerations collide, storytelling suffers. MORE
Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. MEASURED THOUGHTS. 1 in an environment where travel demand is so depressed,” the airline told employees. MORE
Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications. MORE
Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories. MORE
The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values? MORE
Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. MEASURED THOUGHTS. MORE
But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. 22 for our Change Communications Virtual Workshop ]. MORE
Good morning, communicators: An 82-year-old man in the U.K. Vaccine rollouts have received heavy scrutiny and criticism, as health care pros have struggled to communicate the logic behind who qualifies for a shot and explain reports of unused vaccines wasting away in storage facilities. MORE
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ]. Show off your employees. MORE
A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity. MORE
Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video? Measure what matters. MORE
Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. MEASURED THOUGHTS. MORE
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. MORE
For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart. MORE
Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. RELATED: Join us for our Leadership and Executive Communications Conference ]. MEASURED THOUGHTS. MORE
At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. MORE
This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. ” With audience variation in mind, start with understanding what can be measured. MORE
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. We know that professional communicators are far more than just flacks for bad people or cheap alternatives to advertising. MORE
Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Internal communications drive culture and engagement in many ways. Develop employees’ networks. MORE
Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. As you settle in for the long haul, consider employees’ needs. MORE
According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ]. In short, employee trust will come at a premium for organizations after the global pandemic. Cuts and offering a holistic approach to employee wellness are not mutually exclusive. MORE
Hello, communicators: Cuisine Aunt Dai, a Chinese restaurant in Montreal, is grabbing both headlines and kudos for the honesty that its owner, Feigang Fei, includes in his menu. The effort underlines the power of honest reviews and communications. MEASURED THOUGHTS. MORE
Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. MEASURED THOUGHTS. You made it, communication pros. MORE
Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles. MORE
Communications Employee Measurement Storytelling PR Daily
OCTOBER 16, 2020
But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. 22 for our Change Communications Virtual Workshop ].
PR Daily
FEBRUARY 12, 2021
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.
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PR Daily
OCTOBER 4, 2020
A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.
PR Daily
MAY 2, 2019
From PR pros to internal communicators, tracking one’s impact is a top concern. A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?”
PR Daily
APRIL 14, 2021
Hello, communicators: Executives from three-dozen Michigan-based companies, including Ford and General Motors, issued a joint statement against proposed voting bills that will make it harder to vote in Michigan and other states. MEASURED THOUGHTS.
PR Daily
MARCH 23, 2021
The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?
PR Daily
SEPTEMBER 21, 2020
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. We know that professional communicators are far more than just flacks for bad people or cheap alternatives to advertising.
PR Daily
DECEMBER 16, 2020
Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Internal communications drive culture and engagement in many ways. Develop employees’ networks.
PR Daily
JUNE 30, 2020
Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees. His model of communications includes a source, a transmitter, a message, a channel, noise, a receiver and a destination.
PR Daily
MARCH 10, 2021
In the past six months, several research studies have benchmarked employee attitudes and recommended how companies can better support diverse employees and improve structural racism, both within organizations and society. Entry-level jobs are a revolving door for Black employees.
Glean.info Blog
DECEMBER 21, 2020
Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine.
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Waxing UnLyrical
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.
PR Daily
APRIL 9, 2020
Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. As you settle in for the long haul, consider employees’ needs.
PR Daily
MARCH 31, 2020
Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications.
PR Daily
OCTOBER 6, 2020
According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ]. In short, employee trust will come at a premium for organizations after the global pandemic. Cuts and offering a holistic approach to employee wellness are not mutually exclusive.
PR Daily
DECEMBER 2, 2019
At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up.
PR Daily
MAY 6, 2020
Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. It’s helpful and makes us stronger as a communications community.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2019
At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. Sometimes we communicate through journalists who have their own story priorities. When considerations collide, storytelling suffers.
PR Daily
FEBRUARY 4, 2020
This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. ” With audience variation in mind, start with understanding what can be measured.
PR Daily
APRIL 20, 2020
Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. MEASURED THOUGHTS.
PR Daily
JULY 27, 2020
For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.
PR Daily
JULY 14, 2020
Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. A tape measure might help. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. MEASURED THOUGHTS.
PR Daily
JULY 9, 2020
Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. MEASURED THOUGHTS. 1 in an environment where travel demand is so depressed,” the airline told employees.
PR Daily
APRIL 23, 2020
Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. RELATED: Join us for our Leadership and Executive Communications Conference ]. MEASURED THOUGHTS.
PR Daily
APRIL 13, 2021
Hello, communicators: U.S. It also provides a level of confidence for the entire community that we are taking all appropriate measures.”. MEASURED THOUGHTS. CRISIS COMMUNICATIONS. Lululemon pushes back on employee claims of ‘toxic positivity’. Also: U.S.
PR Daily
JUNE 9, 2020
Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. MEASURED THOUGHTS.
PR Daily
APRIL 6, 2020
Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. MEASURED THOUGHTS. You made it, communication pros.
PR Daily
OCTOBER 14, 2020
Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video? Measure what matters.
PR Daily
JUNE 18, 2020
Good morning, communicators: After Quaker Oats announced it would retire Aunt Jemima because of the brand’s association with slavery and racial inequality, other brands are also taking a close look at their mascots and images. MEASURED THOUGHTS.
PR Daily
MAY 6, 2020
It’s an understandable ‘script’ when you need to communicate a meaning quickly and smoothly,” she explained—benefits that are even more important with so many meetings occurring remotely now. Are some terms helpful for short-hand communication, or should you cast aside all corporate jargon?
PR Daily
JANUARY 19, 2021
Hello, communicators: Cuisine Aunt Dai, a Chinese restaurant in Montreal, is grabbing both headlines and kudos for the honesty that its owner, Feigang Fei, includes in his menu. The effort underlines the power of honest reviews and communications. MEASURED THOUGHTS.
PR Daily
MAY 7, 2020
Hello, communicators: Kraft Heinz Canada is offering Canadian consumers a respite from quarantine boredom with a contest to win one of 57 of its Heinz Ketchup puzzles : View this post on Instagram. Here are today’s top stories: Uber lays off 3,700 employees. MEASURED THOUGHTS.
PR Daily
OCTOBER 15, 2019
Here are today’s top stories: WeWork to lay off 2,000 employees. Adding to the startup’s woes is news that its employees are complaining of a toxic work environment as well as the announcement that WeWork shuttered 2,300 phone booths across its locations in the United States and Canada because of high levels of formaldehyde. MEASURED THOUGHTS. LinkedIn introduces page features to boost employee engagement. How Target hit the bull’s-eye in employee engagement.
PR Daily
JANUARY 4, 2021
Good morning, communicators: An 82-year-old man in the U.K. Vaccine rollouts have received heavy scrutiny and criticism, as health care pros have struggled to communicate the logic behind who qualifies for a shot and explain reports of unused vaccines wasting away in storage facilities.
PR Daily
JULY 1, 2020
Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets.
PR Daily
APRIL 9, 2021
Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS COMMUNICATIONS. MEASURED THOUGHTS.
PR Daily
SEPTEMBER 1, 2020
Hello, communicators: “The Fresh Prince of Bel-Air” is returning for a special episode: Now this is a story all about how… the cast of The Fresh Prince of Bel-Air reunites for a one-time special! Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. MEASURED THOUGHTS .
PR Daily
JUNE 29, 2020
Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.
PR Daily
MARCH 31, 2021
Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.
PR Daily
MARCH 19, 2020
RELATED: Joins us in New York City for our Media Relations and Measurement Summit ]. 77% of employees are more loyal to innovative companies. Mitigating risk by validating communications programs as well as new products, services and ideas from the very beginning instead of post-launch.
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