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A unique way communicators can measure impact

PR Daily

Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. But the PR team at Progressive Insurance knows how to uncover the right information to capture what to measure and impact the bottom line.

8 essential leadership comms habits to cultivate

PR Daily

That boss got promoted from supervisor to manager or from manager to senior executive without adequate leadership and communication skills for the job. million employees, only 50% of employees “strongly agreed” that they knew what was expected of them at work.

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Podcast measurement essentials

PR Daily

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. 22 for our Change Communications Virtual Workshop ].

Are employees suffering from click fatigue?

PR Daily

Let’s use data to discover why we are seeing a 5% decline in corporate communications click rates this year, but engagement is significantly higher. This increased flow of digital communication is taxing our time and attention. FREE DOWNLOAD: The State of Corporate Communication ].

How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

What COVID-19 taught us about empowering frontline employees

PR Daily

The lessons of 2020 have been profound as leaders have found new connections with essential, deskless employees, according to experts at Workplace from Facebook. Frontline managers thought the communications gap between headquarters and C-suite leaders and their in-the-field teams shrunk.

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?

4 employee engagement tips from Volvo, Microsoft, NRMA and more

PR Daily

Check out how organizations across industries are reaching members of their workforce with information, leadership connections and more—all without a big budget. Employees are the lifeblood of every organization. Don’t forget to measure and report your metrics with each campaign.

3 Ways to Measure Employee Communication

Waxing UnLyrical

Your average internal communicator is lonesome. That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. The powers that be, however, increasingly are demanding to know why employee communication matters. Measurement is absolutely essential.

Why employee preparedness is essential for engagement

PR Daily

There might be a kernel of truth in there somewhere, but neglecting preparation and inconsistent communication can devastate employee morale. employees and managers are about 20% less likely than they were in May 2020 to strongly agree that: They feel well prepared to do their job.

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. We know that professional communicators are far more than just flacks for bad people or cheap alternatives to advertising.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Internal communications drive culture and engagement in many ways. Develop employees’ networks.

How employee resource groups enhance internal comms efforts

PR Daily

Communicators share how they’ve leaned on employee affinity groups to respond to recent events. As organizations grapple with racial and social justice issues facing the world, employee resource groups can be a great way to help advance DE&I both internally and externally.

The 2021 Employee Communications Priority: Promoting Covid-19 Vaccinations

Glean.info Blog

Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. As you settle in for the long haul, consider employees’ needs.

How to measure your DE&I efforts

PR Daily

RELATED: Join us for our Leadership Communications in a World Reshaped by Major Crises Virtual Workshop ]. So how can organizations set measurable, provable goals and start to make a difference? Louvouezo recommends asking: Do employees report psychological safety?

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications.

10 quotes to stoke your employee engagement fire

PR Daily

Influential leaders understand that consistently recognizing, motivating and inspiring employees is crucial for business success. Employees won’t really care about your business until you really care about them. Employees come first. Which quotes would you add, communicators?

How internal communications will change again in 2021

PR Daily

Think multi-channel and measured. Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly.

Report: 36% of employees would take a huge paycut for better work/life balance

PR Daily

At least in terms of employee engagement, morale and retention, that is. A Comcast employee sums up the problems of poor work/life balance thusly: “Nobody wants to acknowledge that having poor work/life balance is expensive….

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals.

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ]. For organizations eager to retain top talent, it will be crucial to show exemplary leadership post-COVID. Cuts and offering a holistic approach to employee wellness are not mutually exclusive.

Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

Sword and the Script

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. It’s helpful and makes us stronger as a communications community.

8 rules for better communications during COVID-19

PR Daily

VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. PR is a fast-paced business, but pros must be more measured, sensitive and mindful than ever while doing what they do. Explore educational and thought leadership content.

9 steps for developing your internal communications plan

PR Daily

Here is a nine-step approach to creating your internal communications plan: 1. Measure your activity. Measurement transforms internal communications from a shot in the dark to an effective management tool. simple, measurable, attainable, relevant, timely.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. CRISIS LEADERSHIP BOARD. MEASURED THOUGHTS.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. When posed with the question of “What would you do with a 15% increase in your budget?,”

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. A tape measure might help. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. MEASURED THOUGHTS.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. RELATED: Join us for our Leadership and Executive Communications Conference ]. MEASURED THOUGHTS.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

What are the key skillsets for internal communicators in 2021 and beyond? 6 comms pros share their views

PR Daily

Here’s what professional communicators should prioritize this year. The communication profession is at a fascinating crossroads. After the traumas of 2020, communicators are exerting more influence at their companies and forging cultural shifts centered on employee well-being.

Why communicators play an essential role in achieving DE&I progress

PR Daily

Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic. Morris : The role of communicator has emerged as an incredibly essential function. I believe communications can also lead the way on DE&I. …As

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. MEASURED THOUGHTS.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. CRISIS LEADERSHIP BOARD. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. MEASURED THOUGHTS.

Top priorities for communication pros that merit investment and energy

PR Daily

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video? Measure what matters.

Energy 124

Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely.