Amazon case study: Should rank-and-file employees be speaking on behalf of brands?
Communications Conversations
AUGUST 21, 2015
But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? Meanwhile, 52 percent trust employees of that same company. Facebook was abuzz.
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