Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 120

Content Marketing Marketing Study Viral 120

PRSay

AUGUST 8, 2018

Planning content in advance brings challenges, but savvy communicators still keep a framework in place. Luckily, hundreds of online templates are available to download free, or you can create your own document. Will your team communicate online via Slack or are you a solopreneur who prefers a paper calendar?

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Pitching Interviews Video Report 135

Cision

SEPTEMBER 25, 2015

This is a guest post by Nova Halliwell, a communications professional living in New York City. . My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. PR: A Breath of Fresh Air.

Survey 120

Survey Print Creativity Energy 120

PR in High Definition

DECEMBER 14, 2016

So, we’re all in PR and comms which means we communicate and influence through the written word. To be credible in the PR and comms industry you need to be able to write as well as any journalist. My top tips for error-free writing are: 1. Don’t try and proof a document if you aren’t in the right mindset. Print it out!

Print 48

Print Exercises Writing Communications 48

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. “Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard. Write snappily Use active voice, not passive. How to stand out? Here are a few tips: 1.

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Wikipedia Video Writing Report 103

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries.

Government 103

Government Print Education Ethics 103

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13 Teacher, student and parent communication is shifting to messaging platforms. I’m taking another week off from writing my letter next week.

Report 81

Report YouTube Privacy Enterprise 81

PR Breakfast Club

JANUARY 11, 2015

Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. This is the idea that we started with when we began building Beegit , the easiest way for teams to write together. Many shops still write their copy in Word, which is notoriously difficult to translate to the web.

Web 28

Web Print Writing Content Marketing 28

Solo PR Pro

NOVEMBER 1, 2016

Over time my contracts have gotten tighter, although I still gravitate to a plain-language document rather than a legally-drawn set of numbered clauses. And write out whether you will provide one or two rounds of revisions once you’ve delivered the first draft of a blog post, e-newsletter, article, or other deliverable. Then say so.

Product Launch 40

Product Launch Interviews Print Writing 40

Bad Pitch Blog

MARCH 13, 2009

In the past four years I’ve increased my communication skills by thinking more visually. We’re paid to write, more often than not, so PR people are not necessarily visual in nature. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts.

Print 40

Print Pitching Writing Creativity 40

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. Instead, communicate your story as if you were telling it to close friends. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Want to be part of the Off Script series? Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story.

Media Relations 52

Media Relations Media Pitching Writing 52

Bad Pitch Blog

FEBRUARY 18, 2006

Sure I make errors on what I write but – I just shake my head when I read stupid mistakes: Why can''t people be careful – particularly the newer to PR types? Sure, you heard your parents mumble that at one time or another, but I''m talking about writing. People pass their documents back and forth and add rather than correct.

Print 40

Print Real Estate Sports Travel 40

Waxing UnLyrical

MARCH 14, 2019

What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate. This interaction made me slow down and take a look at how I was communicating. Maybe next time!)

Technology 56

Technology Communications Insurance Insurance 56

Stephen Waddington

SEPTEMBER 4, 2018

It’s a powerful form of communication for trusted organisations. Offline examples include posters, leaflet and printed brochures. Email – a popular means to communicate with existing customers. Increasingly recognised as the foremost form of owned media Blogs – an organisational or personal form of communication.

How To 113

How To Media Print Education 113

Solo PR Pro

MARCH 27, 2018

Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. Budget – The budget allocates specific dollar amounts for the plan’s communications activities to achieve its objectives.

Analysis 40

Analysis Measurement Print Travel 40

Solo PR Pro

NOVEMBER 10, 2015

Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. Budget – The budget allocates specific dollar amounts for the plan’s communications activities to achieve its objectives.

Course 40

Course Analysis Measurement Print 40

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Free Solo PR PRO ebook Get It In Writing! – The Communications Consultant’s Guide to Contracts. Financials.

Tools 78

Tools eBook Print System 78

Stephen Waddington

SEPTEMBER 18, 2020

Along the way she has published three books and created a vibrant community. The fourth book, Celebrating BAME Talent is published today in digital and print formats. I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. Inclusivity will only ever enrich the landscape.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Decide on the Different Communications You Will Plan On The Calendar. Do yourself a favor and have one calendar for all forms of communication your team manages.

How To 52

How To Pinterest Resources Writing 52

Beyond PR

APRIL 6, 2016

For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Include broadcast, print, online, and social outlets in your brainstorming, then decide which media types and individuals may be the most appropriate to target. What audience(s) are we trying to reach?

Pitching 40

Pitching Media Radio Print 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing LinkedIn Pinterest 48

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. Add to that the high turnover in communication teams. The result?

How To 60

How To Software System Employee 60

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. As the saying goes, write what you know. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. What are some ways communicators can build confidence and trust among their clients and with journalists? Do a comprehensive look at what you’re trying to write about. How have you seen the communications landscape, and the role of journalists, evolve ?

Journalism 120

Journalism Conference Internal International 120

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. The instinct of a communication profession is to correct and rebuke fake news. It estimates that two billion people will need at least one assistive communication, memory, or hearing aid in the next 10 years.

Publicity 128

Publicity Government Guidelines Agency 128

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. Thousands of these documents are published every day on newswires and websites. Press releases are well understood in organisations and used as a general-purpose form of communication. But please understand that the press release is not the answer to every communication question.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52