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9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

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11 easy ways to write more clearly

PR Daily

If you''re like me, you probably write posts or press releases, and then proofread them and wonder what in the world you were thinking when you wrote them. Ann Wylie of Wylie Communications cites the book "What Makes a Book Readable" by William S. The Enago blog also writes that.

4 ways to freshen up your writing

PR Daily

PR pros write, edit, review and rewrite dozens of documents each day. Here are four quick tips to help you keep your writing lively, interesting and inspired: 1. Powerful PR Writing Virtual Summit. ”

7 tips for writing a killer press release

PR Daily

Editor''s note: This story is taken from Ragan Communications'' distance-learning portal The press release is basically the butter knife of the PR writers'' toolkit," says Long, who is director of writing at MPS/PRCC at Georgetown University. The pitch is a long game.

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations.

10 keys to impressing editors—and getting more writing gigs

PR Daily

I'd spent two years pitching the editor on a wide variety of stories—to which she always said no. So, when she finally phoned me to accept an idea and commission me to write the piece, I was gobsmacked. Human communication is imperfect. If the editor says to you, "Please write me a story on Vice President Madison Jones," you should ask: Are you looking for a 750-word profile? RELATED: New tactics to incorporate storytelling into your everyday writing ].

Pitching the press: the complete guide


This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. Write a great headline.

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Determine the chronology of your business story before writing it. Instead, communicate your story as if you were telling it to close friends. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak. Every Pitch is a Learning Experience.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Hello, communicators: Budweiser has brought back its signature “What’s up?” It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users. Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape.

Email – Forgotten Communication Powerhouse

PR Fuel

It is true that other modes of communication, like texting, instant messaging, Twitter, etc., But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. Now pitch.

6 Steps for a Better Media Pitch List

Beyond PR

By not targeting the right contacts, your perfect pitch can fall on deaf ears. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Pay attention to if/how your contacts deal with pitch requests, particularly on social media.

6 ways communicators can say ‘no’

PR Daily

Between staffing constraints, workloads and outlandish demands from clients and executives, communications pros are universally overworked. There is nothing wrong with saying, “We don’t set up or monitor surveys, but we can help you write the survey questions,” or, “Please have someone take the picture and send it to us.”. Just announced: Join us at The Employee Communications, PR and Social Media Summit at Microsoft HQ. Ask others to pitch in.

Essential PR lessons from 40 years in communications

PR Daily

In communications, sound advice is invaluable. Four decades of working as a journalist, internal communications executive, external consultant, university instructor and marketer have provided me with countless nuggets of advice from my various mentors.

Starting a career in PR, why it’s so much more than press releases and media pitching


Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media.

Starting a career in PR, why it’s so much more than press releases and media pitching


Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media.

PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

10 terrific tech tools for PR pros

PR Daily

These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues. Boomerang is a Gmail plug-in that helps PR and communications pros manage their email inboxes. Evernote is a useful tool for writing and organizing.

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How to Get On in New Communications: Be Nice


You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Enlightened Self-Interest: The Pitch Email. If more professional communicators wrote about this, the situation would be very different.

The 3 biggest mistakes organizations make on day one of a crisis

PR Daily

Every day, communication professionals go to work with a rough idea of how the day will unfold. It’s an opportunity to shine—your organization needs effective communications today more than ever—but it’s also a serious challenge. Third, good crisis communication involves listening.

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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. The information can be crucial to generating interest for reactive pitching and seeing what industry trends are buzzing.

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An Open Letter to Public Relations Professionals

B2B PR Sense

Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. Source: 2018 Global Communications Report. Pitching will require a more judicious touch. Source: 2018 Global Communications Report.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Because the entries often explicitly list required elements, it might seem that a dry boilerplate document is called for.

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Web 2.0

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The 20 Responsibilities of PR and What They Entail


Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

5 PR Faux Pas And A Few Genius Moves

ImPRessions - Crenshaw Communications

Nothing speaks better to a PR team’s experience than a well-documented, compelling and current case study. Recently a media contact told me exactly why my pitch wasn’t working, and it proved invaluable to re-writing and making something successful.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Be sure to document everything. Write the book.

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

Sword and the Script

The solution providers serving the PR and communications space have been busy. Between memes and GIFs, we’ve started communicating with pictures again – which I’m pretty sure is an evolutionary regression – but that’s another post. 3) Prezly simplifies 1:1 pitching in its platform.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

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15 enduring keys to PR success

PR Daily

The keys to being an effective communicator remain the same. Insist upon it—in your thinking, in your writing, in understanding your role. Bloggers Speak Out: New paid and pitching techniques to score more placement. ]. Shape your communications for your intended audiences.

4 tips to sustain your career growth as a young PR pro

PR Daily

Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills. Master your writing style. Solid writing skills are needed throughout your career. Write more often.

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news.

Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. With these personas in mind, how does that affect how your brand should present itself across your communications channels?

4 steps to successfully hiring a PR agency

PR Daily

New business is vital to an PR agency looking to grow, and putting together a pitch can be a huge amount of work. But the client also has a responsibility to ensure that the pitch process—and ongoing relationship—is as effective as possible. Don’t send a 30-page written document.

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Defining Your PR Goals for your Brand Campaign

Mora Communications

Write your targets, goals and intents. Make it a living, breathing document. . Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. Brand Campaign Tips | Copyright © Mora Communications Inc.

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12 ways to produce a killer press release

PR Daily

Write concisely. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily. Avoid unusual fonts. Include video and other visuals.

20 key responsibilities for today’s PR pro

PR Daily

Job descriptions generally distill responsibilities and expectations, but PR and communications roles are often difficult to pin down. PR pros either write this content themselves or help drive strategy with a team of writers/editors and/or guest blog contributors. Writing and editing.