ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Any communication will be far more effective if written clearly and concisely with the key news in the lead. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. What you decide to write about can impact which publications will want your story, too.

Writing 76

Writing How To Media Guidelines 76

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 66

Pitching LinkedIn Technology Engineering 66

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Because the entries often explicitly list required elements, it might seem that a dry boilerplate document is called for. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50

Pitching 148

Pitching YouTube Community Company 148

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. Have a full event run-through.

Pitching 185

Pitching Survey Video Examples 185

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Walk dog. .:

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc.

Corporate 270

Corporate Brand Branding Guidelines 270

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

PRSay

AUGUST 8, 2018

Planning content in advance brings challenges, but savvy communicators still keep a framework in place. Luckily, hundreds of online templates are available to download free, or you can create your own document. Will your team communicate online via Slack or are you a solopreneur who prefers a paper calendar?

Pitching 126

Pitching Interviews Video Report 126

Cision

NOVEMBER 30, 2017

Want to write for Cision®? By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Headline writing tips. Word document?

How To 177

How To Guidelines Content Marketing Video 177

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. Instead, communicate your story as if you were telling it to close friends. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers.

Pitching 40

Pitching Media Small Business Writing 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Be sure to document everything. Write the book. The post 5 Ways PR Can Maximize Thought Leadership appeared first on Crenshaw Communications.

Leadership 149

Leadership Product Launch B2B Software 149

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. Furthermore, press releases are used as a tool for direct communication, where companies are easily able to deliver messages to the public and their target audience without going through other channels, and they’re also seen as a permanent piece of a company’s public record.

Engineering 128

Engineering Writing Social Media Tools 128

ImPRessions - Crenshaw Communications

MAY 13, 2016

Nothing speaks better to a PR team’s experience than a well-documented, compelling and current case study. Recently a media contact told me exactly why my pitch wasn’t working, and it proved invaluable to re-writing and making something successful. Always ask for feedback. Turn even bad news into media gold.

B2C 120

B2C Case Study Construction B2B 120

Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” The reports offer “demographic and firmographic data” on readers and “top-of-funnel metrics like click-through data, social media engagement, multimedia plays and document downloads.”

Media Relations 147

Media Relations Media Print Software 147

Mora Communications

NOVEMBER 2, 2017

Write your targets, goals and intents. Make it a living, breathing document. . Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. Brand Campaign Tips | Copyright © Mora Communications Inc. List what you’re hoping to achieve from your media relations campaign.

Brand 66

Brand Branding Product Launch Google 66

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. Doug Wright, senior account director at Feintuch Communications, recommends building rapport online by following, sharing posts and commenting on social. I learned early on that it all starts with good writing skills.

Financial 120

Financial Healthcare Media Relations Technology 120

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. “Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. And keep in mind, slapping the word “embargoed” on a document doesn’t compel anyone to abide by it.

Company 98

Company Survey Pitching Report 98

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. How data collection and utilization are streamlining fleet communication between departments like drivers and maintenance, or drivers and dispatch. I really enjoy writing stories where people share their experiences or perspective.

Groups 54

Groups Meeting Transportation Media 54

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. I write a lot about inbound PR on my blog.

Measurement 120

Measurement Case Study Pitching Agency 120

The Hoffman Agency

DECEMBER 7, 2021

Throughout my time as an intern, I got to pitch and secure opportunities for clients, create briefing documents, own sections of client calls, and the list goes on. Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I.

Internal 36

Internal International Course Pitching 36