Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. Conversely, if you’re talking to a journalist from a sophisticated trade or tech outlet, you’ll need to communicate at the level of its audience.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Any communication will be far more effective if written clearly and concisely with the key news in the lead. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand. What is a business case?

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Lean into communication with colleagues . The biggest draw in being a digital nomad is the freedom and global experience it brings.

How To 309

How To Meeting Travel Employee 309

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. But the most far-reaching recent example is that of Susan Fowler.

Corporate 272

Corporate Reputation Policies Employee 272

Onclusive

SEPTEMBER 23, 2019

Define and document key project metrics such as milestones, delivery dates, action items, risks, and keep information evergreen. . Act as a liaison between cross functional stakeholders, departments, or collaborators providing status reports and ensuring effective flow of communication between groups .

Engineering 150

Engineering Enterprise Construction Software 150

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Communicators do high-value work, but “tech will make that even higher-value,” he said. “If It doesn’t serve anybody.”

Pitching 66

Pitching LinkedIn Technology Engineering 66

Maxim Behar

AUGUST 9, 2022

He expressed his opinion about the former government's approach to their PR strategy, as well as their shortcomings in their communication with the Bulgarian citizens. Maxim: This is neither the first nor the last government to lose battles in the field of communications, its presentation, and the work it has done. Purely strategic.

Government 52

Government Communications Strategy Social Media 52

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. Lepore writes, “Businesses have regulations, compliance departments, and inspections. The internal and external mantra needs to be: If you see something, say something.

Corporate 156

Corporate Reputation Policies Employee 156

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. The project. And then we pitched.

Case Study 102

Case Study Internal International Study 102

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. This will generally keep the user around for a few more seconds to know more about what you are trying to communicate.

Social Media 160

Social Media Mobile Media Video 160

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

The Hoffman Agency

MARCH 1, 2023

Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. Researching, writing, analysing. I know a lot of my friends had a strong dislike for it. I loved it. I could fill pages and pages. You need it!

Film 36

Film Writing Social Media Agency 36

The Hoffman Agency

MARCH 1, 2023

Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. Researching, writing, analysing. I know a lot of my friends had a strong dislike for it. I loved it. I could fill pages and pages. You need it!

Film 36

Film Writing Social Media Corporate 36

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Muck Rack launched a customer community after running a pilot program to provide “opportunities to learn, network and collaborate.”. billion on its second day of trading.

Pitching 148

Pitching YouTube Community Company 148

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 135

Survey Measurement System Education 135

The Hoffman Agency

DECEMBER 7, 2021

Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I. Throughout my time as an intern, I got to pitch and secure opportunities for clients, create briefing documents, own sections of client calls, and the list goes on.

Internal 36

Internal International Course Pitching 36

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. “Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard. Write snappily Use active voice, not passive. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right. Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective.

Groups 55

Groups Meeting Transportation Media 55

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. Only occasionally does a nugget appear.

Ethics 75

Ethics Software Meeting Policies 75

Solo PR Pro

APRIL 14, 2015

Or from misunderstandings that occur when you don’t communicate firm boundaries around a project. Sample wording for these clauses could include: Example #1: This project will include research, writing and editing of one news announcement, one four-page brochure, and one FAQ (to include up to 12 questions). Photo credit: chego101.

eBook 40

eBook Examples Writing Internal 40

Karen Freberg

MARCH 14, 2019

One of the myths we see when it comes to living or studying abroad is how much time you need to be considered having an “international experience.” I had 30 days to be able to make the most of my international experience, and each day had a specific purpose to it. Documenting the journey on social media.

Social Media 51

Social Media Course Meeting Interviews 51

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Karen Freberg is an assistant professor in Strategic Communications at the University of Louisville.

Customer Service 40

Customer Service Employee Internal International 40

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She always improves my work. That’s thanks to you.

Government 103

Government Education Print Ethics 103

PR Conversations

AUGUST 11, 2015

Anne and Jean write: Over the last couple of years a number of professional associations, including the Public Relations Society of America , the Swiss Public Relations Association , Public Relations Institute of Australia and IABC have been reviewing their credentials, that is their public relations qualifications. crisis communication.

Publicity 40

Publicity Crisis Communications Ethics Technology 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. Only occasionally does a nugget appear.

Ethics 40

Ethics Meeting Software Policies 40